Her journey through the fashion industry includes walking for iconic designers. Joy Jewett, established fashion model and published author.
In the world of fashion, where youth often plays a part, Joy Jewett stands as a beacon of strength, grace, and sheer determination.
Designer: @tiscarenostudio (Manuel Tiscareno)
Photo: @katya_shutko
With a career that began in 1968, when she was just 16 years old and a student in Germany, Joy’s journey is a testament to the power of reinvention and the belief that one’s age or past does not dictate one’s future.
Discovered by a scouting agent, Joy Jewett quickly made a name for herself, signing with a prestigious agency and strutting down the runways of Paris, Milan, London, and New York. Walking for iconic designers such as Betsy Johnson, Vivienne Westwood, and Chanel, she captured the essence of fashion in every step. But Joy was not just a pretty face; her intellect led her to a significant role in banking as the Vice President of Industrial Development Financing at one of Europe’s largest financial institutions. This unexpected pivot showcased her multifaceted talents, proving that she could excel in more than one arena.
Fate
In a remarkable twist of fate, the summer of 2023 brought Joy back to her original passion. During a reunion in Rome with a former fashion colleague, she was encouraged to return to modelling. That spark ignited a new chapter in her life. Back in New York, Joy participated in a photoshoot that showcased her timeless beauty and poise, sending her images to top agencies. The response was overwhelmingly positive, leading to her triumphant return to the runway at New York Fashion Week in September 2023.
But Joy’s story doesn’t merely end there. The fall of 2024 saw her gracing the catwalks of both New York and London Fashion Weeks, where she was personally selected by the talented designer Manuel Tiscareno for his show—an honour that highlighted her enduring appeal in a young-centric industry. The show gained acclaim, being featured in both Vogue India and British Vogue, further solidifying her status as a fashion icon.
“Never give up and know that life doesn’t end; it’s a new beginning and an adventure”.
-Joy Jewett
Mantra
Joy Jewett is not just an accomplished model and author; she embodies the spirit of resilience. As a breast cancer survivor, she inspires models and women everywhere, reminding them that life’s trials do not define them. Her mantra, “Never give up and know that life doesn’t end; it’s a new beginning and an adventure,” resonates deeply in a world that often prioritises youth over experience.
Jewett exemplifies what it means to live life to the fullest. Her journey serves as a potent reminder that age is merely a number and that every setback can lead to a spectacular comeback. For anyone chasing their dreams, Joy is proof that it’s never too late to pursue what sets your soul on fire.
Origin
In the world of fashion, where youth often reigns supreme, Joy Jewett stands as a beacon of strength, grace, and sheer determination. With a career that began in 1968, when she was just 16 years old and a student in Germany, Joy’s journey is a testament to the power of reinvention and the belief that one’s age or past does not dictate their future.
Discovery
Discovered by a scouting agent, Joy Jewett quickly made a name for herself, signing with a prestigious agency and strutting down the runways of Paris, Milan, London, and New York. Walking for iconic designers such as Betsy Johnson, Vivienne Westwood, and Chanel, she captured the essence of fashion in every step. But Joy was not just a pretty face; her intellect led her to a significant role in banking as the Vice President of Industrial Development Financing at one of Europe’s largest financial institutions. This unexpected pivot showcased her range of talents, proving that she could excel in more than one arena.
Designer: @nata.kryvushchenko.
Photo: @natawise.photo
Joy Jewett Catwalks
The Autumn of 2024 saw her gracing the catwalks of both New York and London Fashion Weeks, where she was personally selected by the talented designer Manuel Tiscareno for his show—an honour that highlighted her enduring appeal in a young-centric industry.
The show gained acclaim, being featured in both Vogue India and British Vogue, further solidifying her status as a fashion icon. Joy Jewett is not just an accomplished model and author; she embodies the spirit of resilience. As a breast cancer survivor, she inspires models and women everywhere, reminding them that life’s trials do not define them. Her mantra,“never give up and know that life doesn’t end; it’s a new beginning and an adventure,” resonates deeply in a world that often prioritises youth over experience.
Dreams
As a wife, a banker, and now a celebrated model, Joy Jewett exemplifies what it means to live life to the fullest. Her journey serves as a potent reminder that age is merely a number and that every setback can lead to a spectacular comeback. For anyone chasing their dreams, Joy is proof that it’s never too late to pursue what sets your soul on fire.
In a world where the narrative often leans toward the fleeting nature of beauty and success, Joy Jewett stands tall, encouraging us all to dream big, walk our own paths, and embrace every moment as a new adventure. Her story inspires not just those in the fashion industry but anyone who has ever dared to chase their dreams against all odds.
Joy Jewett Interview
Joy, you began your modelling career at such a young age. What was your initial reaction when an agent in Germany discovered you?
At first, I felt a wave of self-doubt wash over me as I dismissed the notion of beauty, thinking, “I’m just a tall, slender girl with vibrant red hair. What makes me special?”
Over time, however, I began to realise that my uniqueness was what set me apart – I stood out as a natural redhead, with my grey eyes and fair, white skin. I wasn’t a drop-dead beauty, but I was unique.
How did your experiences in the fashion world shape your perspective on beauty and self-worth over the years?
I have found that beautiful women are treated quite differently compared to those who are merely pretty or not conventionally attractive. I came to the realisation that my appearance doesn’t matter as much as how I treat others and what lies within my heart. My worth isn’t determined by my looks but by my actions. Kindness can open many doors, and a smile can bring warmth and joy.
Career
After a successful modelling career, I transitioned into banking. What motivated me to make that shift was the feeling that I was too old to continue modelling at 27. Additionally, the fashion world was changing; I felt I wasn’t tall enough or young enough to become a supermodel.
My career in banking taught me how to navigate a male-dominated environment, where women often had to work twice as hard and earned 50% less than their male counterparts. However, I didn’t let that deter me. I demonstrated my value and contributed to the bank generating significant profits.
“I wasn’t hired because of my MBA; rather, I was told by my boss that I was hired for my looks”. – Joy Jewett
Can you share the emotions you felt when you decided to return to modelling in 2023? What inspired that decision?
The Return
My decision to return to modelling stemmed from the significant changes I had experienced in my life. I became a widow in 2017 and battled cancer, and I realised I needed to start living again. With encouragement from friends, I decided to take a holiday in Italy, where I unexpectedly ran into a former modelling colleague. He told me that I was still pretty and that I hadn’t lost my figure. He even said I had the best smile he’d ever seen and that he remembered my laughter above all else. Throughout my journey, I’ve always been there to help anyone in need. He ended up training me and helped me take my first steps towards New York. That’s how it all began.
How did it feel to walk the runway again at New York Fashion Week after such a long hiatus?
It was an interesting experience because I felt like a goddess walking down the runway—not because of my looks, but because I had the courage to start over. The designer dressed me in a stunning red evening gown that fit my body perfectly. It was the first time I received applause while walking the runway, and it certainly wasn’t the last.
Designer
You’ve walked for some of the biggest names in fashion. Is there a particular designer or show that stands out as a highlight in your career?
Yes, the fabulous Vivienne Westwood.
As a breast cancer survivor, how has your health journey influenced your outlook on lifeand your career in modelling?
This has made me realise that while you may wake up in the morning, tomorrow is never guaranteed. Therefore, make the most of each day you have, and don’t put off doing the things you want to do.
You’ve mentioned that age and tragedy do not define a person. Can you elaborate on how you developed this philosophy?
I believe that women, in particular, are often stereotyped as being “too old” or considered old once they reach the age of 50. Many women carry the weight of their past struggles as a way to shield themselves from moving forward in their lives.
Fashion World
In the fashion world, we see men in their 40s, 50s, 60s, and even 70s, some of whom may appear older than their age, yet they thrive as models. However, women of the same age tend to be overlooked. Major designers often prefer to hire celebrities instead of the dedicated women who have worked hard to become fashion models. Women face age discrimination in fashion every day, and this needs to change.
Your age and the challenges you’ve faced do not define you; it’s about how you choose to respond to those challenges. Age should never be a barrier to pursuing your dreams, as long as you take care of yourself both physically and mentally.
Advice
What advice would you give to younger models who may feel pressured to conform to industry standards of youth and beauty?
If you look at the modelling world today, you’ll notice that many young models all look alike, sharing the same cheekbones, nose, and mouth. It’s mainly due to cosmetic procedures. Many aspire to resemble well-known celebrities who have capitalised on those assets. However, if you have natural beauty, embrace it and let it age gracefully. Take care of your skin, your body, and your mind, and you will always be beautiful. Don’t allow society or social trends to dictate how you should look. Be true to yourself, embrace your individuality, and wear your courage like a badge as you move forward in life.
Balance
You’ve successfully balanced multiple roles—as a model, banker, wife, and author. How do you manage those various aspects of your life?
I am no longer a wife. Being a model is a hobby for me, but I absolutely love it; fashion is my passion in life. I enjoy walking the runway and meeting designers and young models. However, I want more—I aspire to be on television, in magazines, and featured in commercials for high-end products. This journey is more challenging for me because I am no longer in my twenties.
I am also a new author with a book available on Amazon titled “Passion of Life,” which is a collection of poetry. I have a second book coming out next month, in August, called “Love Letters.” Currently, I am in France, writing my second book of poetry and my first work of fiction. Like anything in life, if you can’t get publicity and public backing, sales can be slow. Nonetheless, I love writing and will continue to do so. I hope that, in the long run, it will help me regain the income I lost after becoming a widow.
Modelling Career
What has been the most rewarding part of your modelling career after returning to it in 2023?
The most rewarding part of my modelling career has been knowing that I have the courage, strength, and dignity to follow the path I chose. I am still working on building that career, and as I mentioned before, I need to increase public awareness of who I am and what I do.
I don’t compete with younger models; instead, I find myself competing against established models who have name recognition due to their connections or their longer tenure in the industry. I respect them for paving the way for models my age to advance. Without name recognition, it isn’t easy to move forward, and right now, I’m focused on gaining the recognition I need.
Vogue
Can you discuss your experience working with Manuel Tiscareno and being featured in both Vogue India and British Vogue?
Walking for Manuel Tiscareno was a great privilege for me. He took a chance on me at London Fashion Week, and he did the same in New York when I wore his gown for a photo shoot at Virgin Hotels in New York City. Manuel is a wonderful designer and a true visionary, and he is willing to take a chance on models of all ages.
On that morning, he called to tell me I was featured in Vogue India, and then British Vogue completely shocked me. The recognition I received from these magazines still amazes me today. I am incredibly grateful to Manuel; he and his husband, Zackary James, are now great friends of mine and hold a very special place in my heart.
Preparation
How do you prepare for a runway show, and what goes through your mind before stepping onto the catwalk?
This is a tricky question. Typically, before a show, I either eat something very late or don’t eat at all because I don’t want a puffy stomach when walking the runway. I make sure to get a massage and a facial the day before to look my best. However, the fundamental transformation happens at the fashion show. The makeup and hair artists do an incredible job of making someone my age, with my slight wrinkles, look beautiful. I feel fortunate to walk in clothing that is not only stunning but also a statement of art.
A fashion show isn’t about me; it’s about the designer. It’s their vision, and they provide direction on how they want me to walk. I have been lucky to work with some amazing designers in New York City, London, Paris, and Milan.
Future
Looking ahead, what are your aspirations for the future, both in modelling and in your personal life?
I need to focus on building my name recognition in the modelling industry. I hope to find a modelling agency and a management agency that believe in me as much as I believe in myself. While I am signed with several agencies, none of them offer runway shows, photo shoots, or commercial marketing positions. I want them to understand what has helped me secure jobs and get designers to notice me during runway walks. My goal is to grow as a commercial model and become recognised as someone who is not only a skilled model but also an inspiration to others.
In my personal life, I would like to meet someone who truly cares for me as a person, rather than just for my physical appearance. I want to build a home and a life with a partner, so that we can grow together and feel comfortable in our shared space. I’m not materialistic, but we are designed to live in pairs. Although I was married for a long time, I remain open to caring for and loving someone again.
Wisdom
If you could impart one lesson or piece of wisdom to your younger self, what would it be?
It’s important to believe in yourself and recognise that your unique appearance, along with your patience and understanding, can take you further in life than you might realise. Don’t get bogged down by the small things that ultimately don’t matter. Instead, strive to live life to the fullest. Be honest with yourself and open with everyone you meet. Remember, don’t always expect others to treat you the same way you treat them. However, never stop treating people with kindness, respect, and a smile.
Finally, can you provide a brief description of the book that you have written?
Passions of Life
I’ve written two books. The first book, “Passions of Life”, is a collection of poetry that reveals my deep emotional side. It expresses my pain, sorrow, and moments of unhappiness, as well as my longing for a loving partner to share my life with, because no one wants to live alone.
My second book is a collection of love letters exchanged between a husband and wife during World War II. It narrates her experiences at home on a farm while her husband is serving in the military. This book is filled with love and the deep need for connection, illustrating how families come together during times of crisis. It is ultimately a story about the world being saved from humanity’s evils.
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