The Brovarna brand uses only high-quality natural materials such as organic cotton, linen, wool, and silk.
We interviewed Liubov Brovarna, creative force behind the brand, to uncover the inspirations and experiences that shaped her path in fashion design.
Fashion moves quickly, but Brovarna stands out for its genuine passion and skill. Each item is handmade by a dedicated team, making every piece one-of-a-kind. By working with local artisans for hand-dyeing, embroidery, and painting, every garment has its own story. Rather than focusing on constant sales, Brovarna values creativity and meaningful artistry—a commitment recently highlighted at a London fashion event.
A Chance Meeting
At a 2024 London fashion show that celebrated both new and established talent, Liubov Brovarna, the founder and designer, introduced a collection known for its originality and skill. The models, many of whom work closely with the brand, highlighted the brand’s focus on artistry, teamwork, and storytelling. Each outfit showcased detailed craftsmanship and Brovarna’s creative vision, drawing the audience into the brand’s world. The event helped people connect and inspired them to learn more about each designer’s unique style.
Brovarna: Liubov Brovarna
As I walked through the busy stalls filled with unique designs, I noticed the show’s warm and welcoming atmosphere. Unlike other fashion events, this one invited guests to interact with the creators and see their work up close. Here, I found Brovarna’s standout creation, which sparked a deeper conversation about the brand’s inspiration.
Made from deep-indigo denim and soft yellow-toned fabrics, the piece possessed a distinct hand-painted look and detailed stitching, blending fashion and fine art in a way that felt truly unique. It stood out as an original statement among the diverse collections on display, reflecting Brovarna’s commitment to singular, expressive design.
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“Receiving Brovarna’s trademark in the UK marks a defining milestone, capturing a key moment in the brand’s evolving journey”.
– Liubov Brovarna
The Passion Behind the Brand
Liubov Brovarna shared the story behind the piece, describing its techniques and inspiration. Her enthusiasm led us to interview her further about her fashion journey and perspective. The interview begins with the roots of her inspiration and upbringing, providing insight into what drives her creativity.
Brovarna – Interview
Fashion design inspiration
We began by exploring Brovarna’s roots in family, tradition, and daily creativity—where skilled craftsmanship and respect for materials inspire a lifelong passion for authentic, artisanal fashion. Surrounded by makers and artists, Liubov learned to value purposeful, hands-on artistry. This foundation drives her to blend heritage techniques with expressive, sustainable design in every collection.
A pivotal moment that shaped a creative path
A pivotal moment occurred in Liubov’s childhood when she saw her mother transform a white skirt into art. Her mother dyed the fabric emerald, and Liubov was mesmerised as colour blossomed and rippled like living light. The transformation—from something simple to something unique—deeply impressed her. It taught her the magic of combining imagination with craftsmanship and remains a touchstone in her creative process, reminding her to approach design with curiosity and respect for the stories fabrics can tell.
Upbringing influences that shaped an approach to fashion.
Liubov’s upbringing shaped her approach to fashion. Creativity was encouraged and celebrated at home. Her parents filled their space with handcrafted textiles, intricate lace, and unique adornments, making everyday life a gallery of artistry. From a young age, she watched her family turn simple materials into beautiful, meaningful works, giving her a deep respect for craftsmanship and tradition.
The textures, colours, and stories from Liubov’s early years shaped how she views fabric—not just as material, but as a medium for self-expression. She aims to honour the care and emotion in handmade pieces, carrying these values into every collection.
Brovarna – Journey
The journey into fashion included its challenges. As a new designer, Liubov faced scepticism and pressure to conform. Doubts and setbacks often arose when sourcing sustainable materials or convincing others to value artisanal methods. She overcame these by staying true to her vision, seeking like-minded collaborators, and building a network of artisans. Each challenge strengthened her resolve to celebrate authenticity, craftsmanship, and innovation.
Biggest influences—inside or outside the fashion world
Landscapes and cultures have deeply influenced Liubov. The vast plains and snowy winters of Northern Kazakhstan made a deep impression—the horizons, stillness, and frost patterns taught her to value both the harshness and the poetry of nature. These scenes inspire the textures and palettes in her collections.
The blooming gardens of Ukraine, with vibrant flowers and rich fragrances, are equally important. Liubov spent hours among the blossoms, learning to observe how colour and light make each season unique. These memories guide her fabric selection and dyeing techniques, helping her evoke freshness and organic beauty in her work.
Elegance
Recently, England’s gentle, translucent light has inspired Liubov. Its soft, shifting tones offer a new view of elegance and understatement. This blend—Kazakhstan’s majesty, Ukraine’s abundance, and England’s refinement—helps her create collections rooted in heritage, yet open to new vision.
Outside nature, Liubov is inspired by artists, writers, and craftspeople whose work is authentic and passionate. Their dedication reminds her to stay true to her creative voice, regardless of fashion trends or challenges.
Brovarna Origins and meaning
Brovarna began as a way for Liubov to unite art and material in garments that express heritage and craftsmanship. Each piece features hand-dyed silk, vintage lace, layered textures, raw edges, and crystals—reflecting a dedication to ethical sourcing and storytelling. The name Brovarna represents personal storytelling and responsible artistry rooted in heritage and vision.
A connection to techniques and materials
Liubov connects most with hand-dyed silk, vintage lace, layered textures, raw edges, and crystals. Her goal is to make each piece an invitation to beauty and storytelling, grounded in detail and artistry.
Balancing artistic expression with the practical aspects of running a fashion brand
Balancing artistic expression with practical business realities is both a challenge and an opportunity for Liubov. For her, it starts with a strong vision. She honours her creative instincts but also recognises the importance of structure and adaptability.
Liubov blends intuition with planning for each collection. She spends time experimenting with materials and ideas, allowing the process to unfold naturally. Once the concept is refined, she works closely with artisans and her team to ensure high-quality, sustainable standards.
Considerations
Practical considerations—such as sourcing materials, managing production timelines, and meeting customer needs—are always present for Liubov, but she sees them as part of the creative process. These parameters often inspire innovative solutions and push her to find new ways to express the brand’s identity within real-world constraints. Ultimately, she believes that authenticity and excellence in both artistry and business are what allow Brovarna to thrive and grow.
The creative process—from initial inspiration to the finished piece?
Liubov’s creative process always begins with observation—whether it’s the shifting light on a frosted window, the texture of antique lace, or the colours found in blooming gardens. She collects impressions, sketches, and photographs, letting these moments spark the seed of a new idea. Inspiration often comes unexpectedly, so she keeps a notebook close to capture thoughts, colour palettes, or patterns as they arise.
Theme
Once a theme or feeling takes shape, Liubov immerses herself in researching materials and techniques that will best express it. She experiments with fabric samples, hand-dyeing, layering textures, and embellishments like crystals or vintage lace. This hands-on stage is where she lets intuition guide her, allowing the materials to “speak” and often uncovering new directions for the piece.
After refining the concept, Liubov sketches detailed designs and plans the construction, balancing artistry with function. Working closely with skilled artisans, she oversees each step—cutting, stitching, embellishing—to ensure every detail aligns with the original vision. The final piece only feels complete when it resonates emotionally, inviting the wearer into a personal space of light, touch, and story. For Liubov, every garment is not just made, but experienced.
Advice to aspiring designers hoping to carve out their own path in the industry
Her advice to aspiring designers is to stay true to their creative vision and never be afraid to express their individuality. The fashion industry can be overwhelming and full of trends, but the most memorable work comes from a place of authenticity and passion. She encourages taking time to discover what inspires each designer—whether it’s nature, art, culture, or personal experiences—and letting that guide their designs.
She urges patience on the journey and recommends mastering the craft by learning traditional techniques and experimenting with new ones. Her advice is not to shy away from challenges; every obstacle is an opportunity to grow and refine your voice. She also suggests surrounding oneself with people who support the vision and values, and seeking out mentors and collaborators who encourage pushing boundaries.
Brovarna – Building a brand
Finally, Liubov believes building a brand is as much about resilience and adaptability as it is about creativity. She emphasises embracing the practical aspects of the business, learning from setbacks, and remaining open to evolving ideas. Most importantly, she encourages creating for oneself first, trusting the right audience will be drawn to authenticity and passion.
“The most wonderful gift that God has given to a person is the gift of creativity. It is the ability to turn thoughts into reality, to create beauty, and to share it with the world. Every talented person I meet on my path inspires me and helps me take a new step in perfecting my craft. I hope to be part of their journey just as they become part of mine.
– Liubov Brovarna
I am deeply grateful to everyone who has believed in me, supported me, and inspired me throughout all these years. My family, my loved ones, and my friends — you have given me strength and faith in my ideas, and I sincerely thank you for that.
Each of my creations is not just clothing. It is a story —a piece of my soul —an emotion I can share with you. In this exchange of creative energy, I find the true meaning of my path. And it is precisely thanks to these encounters, to these people, that my creativity comes alive, becoming complete and authentic”.
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