Carly Zavala’s signature photographic style eventually led her to capture the likes of Kamala Harris and Elon Musk for articles published in The New York Times.
This article delves into the life of an iconic photographer who deviated from a traditional professional path and developed a successful alternative career in photography. Carly Zavala talks to us about her journey and the hurdles she had to endure along the way.
Carly Zavala
The Evolution Of Photography
In the 1990s, the photography landscape experienced a notable shift. The introduction of affordable digital cameras, such as the Apple QuickTake and the Kodak DC series, democratised photography, making it more accessible to the average person. This shift empowered individuals to participate in this evolving art form, blurring the lines between amateur and professional photographers.
The 2000s witnessed the rise of social media platforms, transforming how images were shared and consumed. The advent of smartphones with high-quality cameras further democratised photography, allowing everyone to try their hand at capturing the world around them.
Social Media Platforms
During the 2010s, social media platforms like Instagram and Snapchat popularised the use of filters and editing tools, shaping photography styles and trends. These platforms introduced new visual storytelling techniques, such as the ‘selfie’ and ‘food photography’, while encouraging the use of specific filters to create a consistent aesthetic. Influencers emerged as new visual storytellers, leveraging photography to build brands and engage with audiences.
Today, photographers are exploring virtual reality (VR), augmented reality (AR), and artificial intelligence (AI), ushering in a new era for photography. AI-powered tools are altering how we edit and curate images, automating processes and enhancing creativity. The potential of these emerging technologies in photography is not just exciting but also opens up a world of new possibilities for the art form. For example, VR could enable viewers to step into a photograph and experience it from various angles, while AI could assist in creating unique compositions or recommend creative edits.
Technology
Looking ahead, the role of photography will continue to evolve. The line between professional and amateur photographers will continue to blur as technology makes it easier for anyone to create high-quality images. With the ongoing development of new technologies, the possibilities are endless.
Since the 1980s, photography has transformed dramatically from film to digital and individual prints to shared feeds. It has become an integral part of our culture, shaping how we communicate and express ourselves. As we continue to innovate and push the boundaries of this art form, one thing is certain: photography will remain a vital and evolving medium, capturing the essence of our shared human experience and connecting us through visual storytelling.
Podcast
Vibrant Imagery
Carly Zavala is a passionate photographer known for her evocative and vibrant imagery that captures the essence of her subjects. Based in Brooklyn, Carly has spent over a decade honing her skills in various photography styles, including portrait, landscape, and lifestyle photography. Her keen eye for detail and ability to connect with her subjects allows her to create stunning visuals that tell a story and evoke emotion.
Carly’s work has been featured in several prominent magazines and exhibitions, earning her recognition in the photography community. She believes every photograph should reflect a moment, a feeling, or a unique perspective. Her approach combines technical expertise with a genuine love for her craft, making her a sought-after photographer for both personal and commercial projects.
Carly Zavala Beyond The Camera
When she’s not behind the lens, you can find her exploring the great outdoors, seeking inspiration in nature, or sharing her knowledge with aspiring photographers through workshops and online tutorials. With a commitment to excellence and a passion for storytelling, Carly Zavala continues to inspire others through her captivating photography.
Her professional journey would see her step away from the security of an ER nurse position that would span 13 years and find an alternative path as a professional photographer.
Carly Zavala, who has built a brand and a legacy, creates a unique interplay of light and shade that has drawn the attention of celebrities and the media.
This podcast is also available on Apple.
Carly Zavala’s Signature Style
Her signature style of telling a story through an image while conveying a stunning capture of emotional content is truly unique. Taking advantage of the tonal spectrum, Carly experiments with hue, saturation, exposure, and contrast, creating mesmerising effects.
Carly’s signature photographic style eventually led her to capture the likes of Kamala Harris and Elon Musk for articles published in The New York Times.
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