British model Lilly Rose is making waves in fashion, beauty, and editorial scenes with her unique style and entrepreneurial flair.
Lilly Rose is shaking up the fashion scene with her effortless style, creative flair, and a passion that’s impossible to ignore—she’s definitely one to watch this year.
Photography by: @rocheperlestudios / @bethrhiannephotography
Lilly Rose is the sort of model who turns heads wherever she goes, steadily making waves in the bridal, fashion and editorial scenes. With plenty of hands-on experience in the beauty industry, she’s earned a reputation for bringing a real sense of elegance and authenticity to every hair and make-up shoot – always managing to turn creative ideas into eye-catching photos.
She’s strutted down the runway before and has plenty of exciting collaborations with up-and-coming brands and designers coming up. Lilly’s portfolio just keeps growing, and it’s clear she’s one to watch. She’s got that effortless confidence in front of the camera, matched with a hint of poise and loads of professionalism, which makes her visual stories really connect with people.
Whether she’s on set for a bridal campaign, fashion editorial or strutting her stuff on the catwalk, Lilly brings buckets of energy and a vibe that’s all her own. She’s seriously passionate about the world of modelling, always looking for new challenges that show off just how adaptable and unique she is.
But modelling isn’t her only claim to fame – Lilly also runs a thriving beauty business. She even landed the 17th spot in the UK for Nail Technician of the Year in 2025, out of thousands of applicants. Not bad, right?
She has not yet signed with an agency but is actively searching for the right fit.
Confidence
What’s your favourite part about working in both modelling and the beauty industry? Do you find that one passion enhances the other?
For me, the best part of working in the beauty industry is helping people to feel beautiful and confident in their own skin. Modelling, on the other hand, gives me the chance to express my creativity, tell stories through imagery, and connect with a range of brands and audiences, while the beauty industry allows me to make a personal difference to how people look and feel.
I truly believe the two passions enhance one another. My work in beauty has given me a deeper understanding of skincare, makeup, and presentation, which has really benefited my modelling. At the same time, modelling has helped me develop confidence, professionalism, and the ability to collaborate with different creative teams—skills I bring back to my beauty work. Together, they enable me to blend creativity, self-expression, and empowerment in a way I find incredibly rewarding.
Lilly Rose – London Fashion Week
You’ve had some exciting runway experiences! Is there a particular show or moment that stands out to you?
I was recently invited to model for a designer at London Fashion Week, which honestly felt surreal. Just attending the event has always been a dream of mine, so actually walking the runway was a proper ‘pinch me’ moment.
Sharing Ideas
How do you stay inspired when it comes to your creative shoots? Any go-to sources for ideas?
Pinterest is my absolute go-to! I always create a mood board before every shoot or share ideas with the photographer or shoot organiser—I do love being organised!
I also find a lot of inspiration from other models and creative professionals on social media.
Lilly Rose – Beauty Business
Running a beauty business while modelling sounds like a balancing act! How do you manage your time between the two?
Balancing a beauty business with modelling definitely calls for good time management, but I do enjoy the challenge. I like to stay organised by planning my schedule in advance and prioritising client appointments and business tasks, while remaining flexible for castings, shoots, and modelling opportunities.
Having clear goals for both helps me stay focused, and I’ve learnt the value of being disciplined with my time. The two careers actually complement each other well, as both are centred on creativity, professionalism, and building relationships. Things can get hectic at times, but my passion for both means it feels rewarding rather than overwhelming.
Determination
Landing the 17th spot in the UK for Nail Technician of the Year is impressive! What does that recognition mean to you personally and professionally?
Running your own business is no easy feat—there are always plenty of hurdles to overcome. I absolutely love what I do and pour my heart into it, so to place so highly in such a major competition was an incredible achievement. It was a fantastic reminder that all my determination, hard work and consistency really does pay off.
Agency
Lilly, you mentioned you’re looking for the right agency fit—what qualities are you hoping to find in a potential agency partner?
I would love to find an agency with a strong reputation and strong industry and brand connections.
Lilly Rose – Collaborations
With so many exciting collaborations on the horizon, can you give us a sneak peek into what’s coming up next for you?
I’ve got loads of exciting shoots lined up with some seriously talented industry professionals, plus London Fashion Week towards the end of the year!
Credits
Website editorial cover photography by: @mOrph01
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