From Solo Business Owner to SME
I always get asked this question: “As a sole trader or solo business owner, how do I make the transition to SME?”. Some of the time, or most of the …
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Do you want to attract more clients continuously?
Business Plans So… how many times do you walk into your kitchen and decide: “Today I’m going to try out some new recipes! I’ll roast a chicken and make a …
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The business English must-dos for international professionals
International professionals sometimes come to me, and they want to become fluent in English. They may already be operational and working every day in English, but they want to reach …
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5 Tips for franchising a business
Franchising a business Franchising can be a great way to grow and develop a business, but it isn’t an easy option or a get rich quick scheme. Done well it …
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Seven Traps New Entrepreneurs Fall Into
Startup business tips for success Things I Wish Someone Had Told Me From Day One So you started a business? Congratulations! You are on your way to taking back charge …
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Two marketing fundamentals you need to put in place
Fundamentals of marketing As you close the door behind you, you find yourself in a fog-filled room. You can hear muffled voices but you can’t make out who the people …
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What should entrepreneurs know about potential customers?
What should entrepreneurs know about potential customers? Everything! Their troubles, their dreams, their favourite foods. The more you can find out about them, the better you can serve them. It …
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Why is branding important for small businesses?
Is it me or is branding a buzz word that’s everywhere at present? As a branding expert with over 20 years in the industry, even I’m a little bored of …
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How to write great content for your website
As part of your digital marketing strategy, you need to be writing great content. But if you don’t have content creation, a content marketer or a content writer on your …
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6 Ideas for a Lead magnet to attract your ideal clients
How to attract clients So, If you don’t have a lead magnet or you don’t have a good one, this article will inspire you to take action and create a …
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