We interviewed Liubov Brovarna, creative force behind the brand, to uncover the inspirations and experiences that shaped her path in fashion design.

Fashion moves quickly, but Brovarna stands out for its genuine passion and skill. Each item is handmade by a dedicated team, making every piece one-of-a-kind. By working with local artisans for hand-dyeing, embroidery, and painting, every garment has its own story. Rather than focusing on constant sales, Brovarna values creativity and meaningful artistry—a commitment recently highlighted at a London fashion event.

A Chance Meeting

At a 2024 London fashion show that celebrated both new and established talent, Liubov Brovarna, the founder and designer, introduced a collection known for its originality and skill. The models, many of whom work closely with the brand, highlighted the brand’s focus on artistry, teamwork, and storytelling. Each outfit showcased detailed craftsmanship and Brovarna’s creative vision, drawing the audience into the brand’s world. The event helped people connect and inspired them to learn more about each designer’s unique style.

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Brovarna: Liubov Brovarna

As I walked through the busy stalls filled with unique designs, I noticed the show’s warm and welcoming atmosphere. Unlike other fashion events, this one invited guests to interact with the creators and see their work up close. Here, I found Brovarna’s standout creation, which sparked a deeper conversation about the brand’s inspiration.

Made from deep-indigo denim and soft yellow-toned fabrics, the piece possessed a distinct hand-painted look and detailed stitching, blending fashion and fine art in a way that felt truly unique. It stood out as an original statement among the diverse collections on display, reflecting Brovarna’s commitment to singular, expressive design.

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“Receiving Brovarna’s trademark in the UK marks a defining milestone, capturing a key moment in the brand’s evolving journey”.

– Liubov Brovarna

The Passion Behind the Brand

Liubov Brovarna shared the story behind the piece, describing its techniques and inspiration. Her enthusiasm led us to interview her further about her fashion journey and perspective. The interview begins with the roots of her inspiration and upbringing, providing insight into what drives her creativity.

Brovarna – Interview

Fashion design inspiration

We began by exploring Brovarna’s roots in family, tradition, and daily creativity—where skilled craftsmanship and respect for materials inspire a lifelong passion for authentic, artisanal fashion. Surrounded by makers and artists, Liubov learned to value purposeful, hands-on artistry. This foundation drives her to blend heritage techniques with expressive, sustainable design in every collection.

A pivotal moment that shaped a creative path

A pivotal moment occurred in Liubov’s childhood when she saw her mother transform a white skirt into art. Her mother dyed the fabric emerald, and Liubov was mesmerised as colour blossomed and rippled like living light. The transformation—from something simple to something unique—deeply impressed her. It taught her the magic of combining imagination with craftsmanship and remains a touchstone in her creative process, reminding her to approach design with curiosity and respect for the stories fabrics can tell.

Upbringing  influences that shaped an approach to fashion.

Liubov’s upbringing shaped her approach to fashion. Creativity was encouraged and celebrated at home. Her parents filled their space with handcrafted textiles, intricate lace, and unique adornments, making everyday life a gallery of artistry. From a young age, she watched her family turn simple materials into beautiful, meaningful works, giving her a deep respect for craftsmanship and tradition.

The textures, colours, and stories from Liubov’s early years shaped how she views fabric—not just as material, but as a medium for self-expression. She aims to honour the care and emotion in handmade pieces, carrying these values into every collection.

Brovarna – Journey

The journey into fashion included its challenges. As a new designer, Liubov faced scepticism and pressure to conform. Doubts and setbacks often arose when sourcing sustainable materials or convincing others to value artisanal methods. She overcame these by staying true to her vision, seeking like-minded collaborators, and building a network of artisans. Each challenge strengthened her resolve to celebrate authenticity, craftsmanship, and innovation.

Biggest influences—inside or outside the fashion world

Landscapes and cultures have deeply influenced Liubov. The vast plains and snowy winters of Northern Kazakhstan made a deep impression—the horizons, stillness, and frost patterns taught her to value both the harshness and the poetry of nature. These scenes inspire the textures and palettes in her collections.

The blooming gardens of Ukraine, with vibrant flowers and rich fragrances, are equally important. Liubov spent hours among the blossoms, learning to observe how colour and light make each season unique. These memories guide her fabric selection and dyeing techniques, helping her evoke freshness and organic beauty in her work.

Elegance

Recently, England’s gentle, translucent light has inspired Liubov. Its soft, shifting tones offer a new view of elegance and understatement. This blend—Kazakhstan’s majesty, Ukraine’s abundance, and England’s refinement—helps her create collections rooted in heritage, yet open to new vision.

Outside nature, Liubov is inspired by artists, writers, and craftspeople whose work is authentic and passionate. Their dedication reminds her to stay true to her creative voice, regardless of fashion trends or challenges.

Brovarna Origins and meaning

Brovarna began as a way for Liubov to unite art and material in garments that express heritage and craftsmanship. Each piece features hand-dyed silk, vintage lace, layered textures, raw edges, and crystals—reflecting a dedication to ethical sourcing and storytelling. The name Brovarna represents personal storytelling and responsible artistry rooted in heritage and vision.

A connection to techniques and materials

Liubov connects most with hand-dyed silk, vintage lace, layered textures, raw edges, and crystals. Her goal is to make each piece an invitation to beauty and storytelling, grounded in detail and artistry.

Balancing artistic expression with the practical aspects of running a fashion brand

Balancing artistic expression with practical business realities is both a challenge and an opportunity for Liubov. For her, it starts with a strong vision. She honours her creative instincts but also recognises the importance of structure and adaptability.

Liubov blends intuition with planning for each collection. She spends time experimenting with materials and ideas, allowing the process to unfold naturally. Once the concept is refined, she works closely with artisans and her team to ensure high-quality, sustainable standards.

Considerations

Practical considerations—such as sourcing materials, managing production timelines, and meeting customer needs—are always present for Liubov, but she sees them as part of the creative process. These parameters often inspire innovative solutions and push her to find new ways to express the brand’s identity within real-world constraints. Ultimately, she believes that authenticity and excellence in both artistry and business are what allow Brovarna to thrive and grow.

The creative process—from initial inspiration to the finished piece?

Liubov’s creative process always begins with observation—whether it’s the shifting light on a frosted window, the texture of antique lace, or the colours found in blooming gardens. She collects impressions, sketches, and photographs, letting these moments spark the seed of a new idea. Inspiration often comes unexpectedly, so she keeps a notebook close to capture thoughts, colour palettes, or patterns as they arise.

Theme

Once a theme or feeling takes shape, Liubov immerses herself in researching materials and techniques that will best express it. She experiments with fabric samples, hand-dyeing, layering textures, and embellishments like crystals or vintage lace. This hands-on stage is where she lets intuition guide her, allowing the materials to “speak” and often uncovering new directions for the piece.

After refining the concept, Liubov sketches detailed designs and plans the construction, balancing artistry with function. Working closely with skilled artisans, she oversees each step—cutting, stitching, embellishing—to ensure every detail aligns with the original vision. The final piece only feels complete when it resonates emotionally, inviting the wearer into a personal space of light, touch, and story. For Liubov, every garment is not just made, but experienced.

Advice to aspiring designers hoping to carve out their own path in the industry

Her advice to aspiring designers is to stay true to their creative vision and never be afraid to express their individuality. The fashion industry can be overwhelming and full of trends, but the most memorable work comes from a place of authenticity and passion. She encourages taking time to discover what inspires each designer—whether it’s nature, art, culture, or personal experiences—and letting that guide their designs.

She urges patience on the journey and recommends mastering the craft by learning traditional techniques and experimenting with new ones. Her advice is not to shy away from challenges; every obstacle is an opportunity to grow and refine your voice. She also suggests surrounding oneself with people who support the vision and values, and seeking out mentors and collaborators who encourage pushing boundaries.

Brovarna – Building a brand

Finally, Liubov believes building a brand is as much about resilience and adaptability as it is about creativity. She emphasises embracing the practical aspects of the business, learning from setbacks, and remaining open to evolving ideas. Most importantly, she encourages creating for oneself first, trusting the right audience will be drawn to authenticity and passion.

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Excited for the future, he embraces the endless possibilities that photography offers, capturing the beauty of life one frame at a time.

In the town of Loughton, Essex, Steve Fox, a dedicated hobby photographer, represents the evolution of passion through photography. His journey began at children’s birthday parties, where he quickly realised that his compact camera couldn’t capture the energetic movements of the kids. This frustration led him to purchase his first DSLR, marking a significant turning point in his photography journey.

Starting with auto mode, he gradually learned about exposure, shutter speed, aperture, and ISO, becoming the go-to photographer for parties. A pivotal moment occurred when he assisted a friend, a carnival clothing designer, with a photoshoot. Nervous yet excited, this first paid assignment ignited his interest in portrait photography.

Skills

To improve his skills, Steve studied and learned from talented photographers online and began reaching out to potential models on Facebook. His collaboration with Maria Valentina in his home studio helped him grow in both skill and confidence. “Working with different people has not only improved my photography but has also helped me grow personally,” he reflects.

Today, Steve continues to experiment with various styles, with each photo shoot telling a unique story. His journey from a shy hobbyist to a confident photographer showcases the power of following one’s passion. Excited for the future, he embraces the endless possibilities that photography offers, capturing the beauty of life one frame at a time.

From Birthday Parties to Professional Shoots  

What was the most challenging aspect of transitioning from capturing children’s birthday parties for friends to taking on paid photography assignments?  

One of the main challenges is the mindset shift. When you’re photographing a party where you know everyone, the atmosphere is quite relaxed. However, when dealing with clients you may not know well—or at all—there’s an added pressure to meet their expectations since they are paying for your services. My first couple of paid shoots were for friends of my sister, which helped me get accustomed to working with new people while still having some connection. One was for a grandmother’s special birthday party, and another was for a christening.

Creative Fox – Learning Curve 

You mentioned starting with auto mode on your DSLR. What specific moment or lesson pushed you to delve deeper into the technical aspects of photography? 

A pivotal moment for me was a conversation with a colleague at work who had previously owned a photography business, specialising in photographing models. We discussed DSLR cameras and the equipment he used to get his shots. He explained the basics of ISO, shutter speed, and aperture, emphasising how a combination of these settings can affect the final image. This conversation sparked my interest in flash photography, where I could control the lighting to “create” an image rather than just capture one.

The Carnival Shoot  

Can you share more about your assignment with your friend, the carnival clothing designer, who inspired you to pursue portrait and creative photography? What emotions did you experience during that shoot?  

This experience, which occurred about two and a half years ago, reignited my passion for photography following the COVID lockdowns. Marion, the clothing designer, had created outfits for the upcoming Notting Hill Carnival and needed someone to photograph the models wearing them. I knew Marion from a local Facebook group and had taken family photos for her in the past, so she reached out to me for help.  

Working with models was entirely new to me, so I felt a mix of excitement and nervousness. I remember struggling to sleep the night before due to my anxiety about the shoot. Fortunately, it went well, and we captured some great shots that are now featured on Marion’s Instagram page (@thunder_mas). After this shoot, I began researching flash photography, equipment, and various lighting techniques, which I gradually applied in my current work.

Creative Fox – Collaborative Growth  

How did your collaboration with Maria Valentina shape your approach to portrait photography, and what specific techniques did you adopt from that experience? 

Building on what I had learned about flash photography, I decided to step out of my comfort zone and seek out individuals I didn’t know who were interested in having their photos taken. I found several photographer and model pages on Facebook and reached out to potential subjects. Maria was the first model I arranged a shoot with.  

As I browsed through her Instagram profile, I noted that she had worked with well-known brands like L’Oréal and Nokia, which made me nervous since I was starting out with a small home studio. When I picked her up from the local tube station and saw her from a distance, I was struck by the reality of working with an established model. 

Treat everyone you meet and photograph with respect. Ensuring they feel comfortable and at ease will result in far better shots. – Steve Fox

Creative Fox – Lighting Technique

Once we arrived at the studio, which I had already set up for a portrait shoot, we began working together. I quickly realised that the lighting setups I had seen for portrait shoots weren’t necessarily flattering for women. My initial approach involved placing lights off to the side, creating shadows on the face, along with additional lights for hair and background lighting. However, Maria showed me that a more centralised lighting setup is often better for showcasing the face and makeup in portraits. After making a few adjustments, we successfully completed the portrait shots.  

Now, I use this lighting technique for portraits, varying it afterwards to create different styles of shot.

Personal Transformation  

You’ve mentioned that your work with different people has contributed to your personal growth. Can you elaborate on how photography has impacted your confidence and social interactions? 

Challenging myself to reach out to and work with various models has significantly boosted my confidence. I have always been a somewhat shy person, and taking on this challenge has forced me to overcome some of these insecurities.

Creative Fox – Artistic Evolution 

With so many styles to explore, how do you decide on the direction for your next photo shoot? Is there a particular theme or story that you find appealing?

My primary focus is portrait photography. Capturing emotion through the model’s eyes is essential to me. I also enjoy creating dramatic images by using lighting to create shadows, rather than simply flooding an image with light. I maintain a mood board filled with various ideas I come across while browsing online, or ideas sent to me from the models themselves. I always prefer to ask the model which looks they’d like to try, allowing them to experiment with something they can cherish rather than just doing it for the sake of it.  

Online Learning  

You’ve learned a lot from talented photographers online. Who are some of your biggest influences, and what valuable lessons have they taught you?

Each of the following photographers has provided me with something beneficial—be it product information, lighting techniques, or ideas.

First off, we’ll start with:

Creative Fox – Influencers

– “Peter Coulson (Australian Photographer)”: He has a distinct style, but what I’ve found most valuable is his approach to interacting with models. His guidance on how to make models comfortable during a shoot is crucial; any discomfort will reflect in their expressions.  

– “Gavin Hoey (UK Photographer)”: He runs a small home studio (though he has more space than I do), which has been helpful in learning how to manage space limitations. Additionally, he offers great ideas for photo shoot themes.  

– “Yuliya Panchenko (Originally from Baku, now based in the US)”: She primarily focuses on boudoir photography. Her lighting techniques and posing methods have been incredibly beneficial, especially for models who are newer to photo shoots.  

While others have influenced my work, these three have made the most significant contributions to my learning.  

Capturing Movement  

Reflecting on your earlier frustrations with capturing energetic children, how do you now approach the challenge of movement in your photography?

Now that most of my shoots involve models, they tend to be a bit more manageable than shoots with kids at a party. If we aim to capture movement, flash can be incredibly useful, as it can freeze the action in a moment. I want to explore some alternative flash settings to create a blurry effect on the movement while still maintaining a sharp image of the main subject in the frame.  

Creative Fox – Future Aspirations  

As you look ahead, what new techniques or styles are you eager to experiment with, and what dreams do you have for your photography career?

I am excited to try movement shots using the flash and drag technique mentioned earlier, as well as multiflash techniques for multiple exposures in one shot to create abstract photos. Another technique I haven’t yet explored is “light painting,” where you use light to illuminate the subject while employing a very slow shutter speed. These methods are more experimental but intriguing.

As for my dreams, I simply hope to continue taking beautiful photographs that are worthy of magazines or suitable for printing as posters. I also look forward to meeting new people along the way. While photography is more of a hobby for me, my main profession is in lighting—albeit in a different field from photography.  

Creative Fox – Message to Aspiring Photographers  

What advice would you give to those just starting their photography journey, especially in overcoming initial hurdles and building confidence?

From a hobbyist’s perspective rather than a business one, I suggest first exploring the type of photography that interests you—be it landscapes, animals, products, or portraits. Look online for tutorials related to your chosen subject to understand how others create their shots.  

Don’t be intimidated by the equipment used by experienced photographers. Many have been honing their skills for years and have gradually built up their gear. Interestingly, my Canon camera is nearly ten years old, lacks eye tracking, and I use very basic flash heads. I primarily work with two prime lenses; you don’t need an extensive arsenal of expensive equipment. The key is to learn how lighting works and how to position it to achieve your desired look.  

Practice

Practice is essential. I started by photographing friends and family, then moved on to friends of friends, and eventually reached out to people I didn’t know. Over the past year, I’ve met diverse individuals with different looks they wanted to try out.  

I’ve learned to set up my shoots more efficiently, troubleshoot when things don’t go according to plan, and consistently capture images that resonate with people. If a shy person like me can achieve this, anyone can!  

Lastly, and perhaps most importantly, treat everyone you meet and photograph with respect. Ensuring they feel comfortable and at ease will result in far better shots.

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Katrina Morgan, a model, shares her experiences that have shaped her career. We also discuss her creative projects, which not only showcase her unique talent but also pave the way for new opportunities.

Interview

A candid conversation with Katrina Morgan about her professional journey. This interview will be available in “Catwalk Diaries” Issue 6 in print and digital edition, check our home page for details.

What initially inspired you to pursue a career in modelling, and how did you get started in the industry?  

It’s something I’ve always been interested in trying since my younger years. As I grew older, my confidence built up and I thought, “Why not give it a go — you might love it!” And I have loved every second since taking that step.

   
Can you share some highlights from your experiences in both studio and outdoor shoots? How do they differ for you?  

For me, there’s a huge difference. My outdoor shoots have mostly been in the busy streets of London — they’re exciting, fast-paced, and even have a famous feel at times when you’ve got 20 photographers following you! That’s all part of the thrill. In contrast, indoor studio shoots have a cosy, creative atmosphere where ideas can flow freely and you can experiment more.

What was it like to be featured in magazines, and which feature are you most proud of?  

It’s always a proud and exciting moment to find out you’ve been featured. My proudest feature is for London Fashion Week with Networking Magazine. Magazines really showcase the creativity, fashion, and the incredible talent behind the scenes — being part of that is very special.

How did participating in runway shows shape your understanding of the fashion industry?  

Runway shows made me realise that fashion is much more than clothing — it’s a form of creativity, expression, and a language that connects us all. Walking the runway showed me that fashion will always be a part of us as humans, because expressing ourselves through style is timeless.

You mentioned taking time away to focus on family and creative projects. How did that period influence your perspective on modelling?

This period of time was challenging as I took a step back after losing my father. But it sparked a fire in me to keep making him proud, and it showed me that I am stronger and more capable than I realised. Dark times test us, but they also reveal our strength. Now I feel like I’m back with a bang.  

What motivated you to write children’s books, and how do you balance that passion with your modelling career?

As a mother raising two young children who both love nature, the environment, and reading, I was inspired to write about my daughter and our adventures. We’ve explored natural medicine and caring for the planet together. I wanted to capture that in a way that educates and inspires others. Writing this book has been a beautiful journey, blending our real-life experiences with storytelling. 

As you make your comeback to modelling, what specific goals or aspirations do you have for your career moving forward?  

My goals are to branch into commercial modelling while continuing to work in fashion.

How do you stay motivated and inspired in an industry that can be pretty challenging?  

By focusing on my own goals rather than comparing myself to others. I’ll always support and cheer for those around me, but I know that we’re all on our own journeys — and that keeps me grounded and motivated.

Are there particular collaborations or projects you’re eager to pursue now that you’ve returned to modelling?  

I’d love to sign with a strong agency this year and begin collaborating with brands. There are so many I’d be excited to work with — too many to list!

What message do you hope to convey through your work, both as a model and an author?

To be true, free, and authentic in everything I do — because that’s a huge part of who I am, and I believe it’s what makes us truly alive.

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By Sanj Saigal

When I think of Pierre Garroudi, I see not just a designer, but a true fashionista – someone on the verge of becoming a prominent icon in the fashion industry.

When I think of Pierre Garroudi, I see not just a designer, but a true fashionista – someone on the verge of becoming a prominent icon in the fashion industry. His innovative designs and unique style reflect a deep understanding of contemporary aesthetics, making his brand a standout in the crowded fashion landscape. With an eye for detail and a passion for creativity, Garroudi is crafting a reputation that promises to leave a lasting impact on fashion enthusiasts and the industry as a whole.

Fashionista Event

On September 20th at 3 PM, a dazzling runway show featuring 40 models took place at St. George the Martyr Church, Hyde Park, WC1N 3AH—photographers were at the ready in what can only be described as a battle to capture the perfect shot. 

Catwalk Diaries 6: We caught up with Pierre Garroudi for a candid conversation about his designs, inspiration and brand.

Your designs often challenge conventional aesthetics. What inspires you to push those boundaries, and how do you define “avant-garde” in your work?

London

Thank you for that keen observation—it’s always gratifying to hear how my work disrupts the expected. As Pierre Garroudi, my drive to challenge conventional aesthetics stems from a deep fascination with the raw energy of London’s streets, the surreal dreamscapes of artists like Salvador Dalí, and the unfiltered pulse of human diversity. Last Saturday’s show at St John the Martyr Church during London Fashion Week was a perfect embodiment of this: inspired by the chaos of urban metamorphosis, I drew from Victorian railway arches—echoing my gallery’s roots—and fused them with futuristic upcycling, like transforming discarded shoes into sculptural heels that defy gravity and tradition. These elements push me to question: Why must elegance be confined to the predictable when imperfection breeds true innovation?

Fashionista – Proving Fashion

For me, “avant-garde” isn’t mere provocation; it’s a manifesto for reinvention—garments that evolve with the wearer, blending haute couture craftsmanship with street-level rebellion. Think hand-stitched turquoise ruffles that cascade like melting clocks, or modular pieces from my latest collection that shift from structured silhouettes to fluid forms, celebrating every body and backstory on the runway. It’s about igniting curiosity, fostering inclusivity, and proving fashion can be a living dialogue, not a monologue. In a world craving authenticity, my designs invite wearers to co-author their narrative, one bold boundary at a time. What boundary would you shatter next?

Please tell us about a specific collection or piece that best represents your unique artistic vision.

I’d point to my latest collection, Metamorphic Echoes, unveiled last Saturday at St John the Martyr Church during London Fashion Week, as the purest expression of my artistic vision. A defining piece is a transformative lingerie ensemble that subverts its traditional role. Drawing inspiration from the haunting elegance of London’s Victorian railway arches—reflecting my Garroudi Gallery’s origins—and the fluid dynamism of urban transformation, this piece is crafted from delicate layers of hand-stitched turquoise tulle and intricate lace lingerie. Designed to reverse lingerie’s conventional private allure, it’s a modular creation that transitions from a structured, corset-inspired silhouette to a cascading, ethereal form with detachable tulle overlays.

Fashionista – Statement Of Power

Worn boldly as outerwear, it challenges societal norms around intimacy and exposure, turning vulnerability into a statement of power. Every detail, from the hand-stitched tulle to the inclusive casting on the runway, celebrates diversity and craftsmanship. This piece encapsulates my avant-garde ethos: a dialogue between past and future, structure and fluidity, where lingerie becomes a canvas for rebellion and self-expression.

Collaboration is key in the fashion industry. Are there any artists or designers you dream of collaborating with, and why?

I thrive on the idea of collaboration as a catalyst for redefining fashion’s boundaries. My dream collaborators would be visionaries who share my passion for shaking up the status quo, particularly with brands like Dior, Givenchy, and Balenciaga—storied houses that, while iconic, could use a bold creative jolt to reignite their edge. I’d love to work with someone like Iris van Herpen, whose fusion of technology and artistry aligns with my own experimental ethos. Her 3D-printed sculptures and organic forms would amplify my Metamorphic Echoes collection’s focus on fluid, transformative silhouettes, blending her futuristic precision with my tactile tulle and lingerie explorations.

Fashionista – Collaborating

Collaborating with Dior, for instance, would be electrifying—to infuse their timeless elegance with my avant-garde rebellion, perhaps reimagining their classic Bar jacket with detachable tulle layers that shift from structured to ethereal, challenging traditional couture. Similarly, Givenchy and Balenciaga, with their rich histories, could be revitalised by injecting my inclusive, narrative-driven approach—think lingerie-as-outerwear that defies convention. These partnerships would spark a dialogue between heritage and innovation, waking up these sleeping giants with daring, inclusive storytelling. Who would you see me collaborating with to push these boundaries further?

Your work is known for its bold concepts. How do you balance innovation with wearability, ensuring your pieces remain accessible to a broader audience?

Balancing innovation with wearability is at the heart of my design philosophy, ensuring my bold concepts resonate widely while retaining their avant-garde edge. My latest collection, Metamorphic Echoes, showcased last Saturday at St John the Martyr Church during London Fashion Week, exemplifies this. Inspired by the fluidity of London’s Victorian railway arches and urban transformation, I create pieces like my transformative lingerie ensemble—crafted from hand-stitched turquoise tulle and intricate lace—that challenge norms by turning intimate wear into empowering outerwear. To ensure accessibility, I design with modularity in mind: detachable tulle overlays allow wearers to shift from dramatic, runway-ready looks to more wearable, minimalist forms, adapting to diverse lifestyles and bodies.

Wearability

Innovation drives my use of lightweight, tactile tulles and inclusive sizing, celebrating every identity on the runway, from size to gender. Wearability comes through practical details—like adjustable fastenings and breathable fabrics—that maintain comfort without sacrificing the narrative. By grounding bold concepts in universal themes of self-expression and transformation, my work invites a broader audience to engage with fashion as art they can live in. How do you think bold design can feel both personal and universal?

In an era where sustainability is crucial, how do you approach eco-friendly practices in your design process?

Fashionista – Design Ethos

Sustainability is integral to my design ethos, balancing eco-conscious practices with my avant-garde vision. In my latest collection, Metamorphic Echoes, showcased last Saturday during London Fashion Week, I used biodegradable tulles and ethically sourced lace for pieces like my transformative lingerie ensemble. I focus on slow fashion: small-batch production minimises waste, and modular designs with detachable tulle layers extend versatility, encouraging reuse. Collaborating with local artisans for hand-stitched details supports fair labour and reduces carbon impact. My inclusive designs, fitting diverse bodies and identities, promote emotional durability, ensuring lasting wear. Sustainability means crafting meaningful art that respects the planet. 

Much of your work celebrates individuality and self-expression. How do you think fashion can empower people to express their identities?

My work is a celebration of individuality, designed to empower people—especially women—to express their authentic selves and innermost desires through fashion, free from societal expectations. In my latest collection, Metamorphic Echoes, showcased during London Fashion Week, I created pieces like a transformative lingerie ensemble with hand-stitched turquoise tulle and lace. Its modular design, with detachable layers, allows wearers to shift from bold to understated, giving them the freedom to define their look on their terms.

Fashionista – Storytelling

Fashion empowers by acting as a canvas for self-expression, breaking the mould of what others think women “should” wear. My designs reject rigid norms—using fluid, inclusive silhouettes that fit diverse bodies and identities, I encourage women to embrace their unique narratives, whether that’s fierce rebellion or quiet confidence. By prioritising sustainable, versatile materials, I ensure these pieces are tools for personal storytelling, not fleeting trends. Fashion becomes empowerment when it amplifies internal desires over external judgment, letting every woman dress as her truest self. 

As a designer, how do you stay inspired in the fast-paced world of fashion? What sources do you draw from?

Evolution

Staying inspired in the fast-paced fashion world means embracing its rapid evolution, driven by constant technological innovation. I draw from the dynamic energy of urban life, surrealist art, and cutting-edge advancements like 3D printing and sustainable textiles. My latest collection, Metamorphic Echoes, shown at London Fashion Week, reflects this—integrating hand-stitched tulle with modular designs that adapt to the wearer’s desires, mirroring the fluidity of modern identity. Technology inspires me to experiment, like using biodegradable fabrics or digital design tools to push creative boundaries. I also find inspiration in the diverse stories of individuals, fueling my commitment to inclusive, empowering fashion. By staying curious and open to change, I keep my work vibrant and relevant. 

Could you share a memorable moment from your career that significantly shaped your perspective on fashion?

Fearless

A defining moment in my career came during my first month in London, the epicentre of fashion creativity alongside the broader UK. I saw three young girls heading to a party, one in a repurposed wedding gown, another in a large bin bag ingeniously cut with holes for the neck and arms, cinched with a belt. This raw, fearless creativity—transforming the ordinary and discarded into bold statements—profoundly shaped my perspective. It reinforced my belief that fashion is not about conforming but about fearless self-expression and innovation. This moment inspired my approach in collections like Metamorphic Echoes, shown at London Fashion Week, where I use modular tulle and lace designs to empower wearers to redefine their identity. London’s boundary-pushing spirit continues to fuel my work, proving fashion is a playground for individuality. What moment has shaped your view of creativity?

What role do you think technology plays in the future of fashion design, and how have you integrated it into your own work?

I see technology as a transformative force in the future of fashion, enabling unprecedented creativity and sustainability. In 20 years—or perhaps sooner—innovations like replicator machines, crafting garments from atomic structures, could revolutionise production, making it hyper-local, waste-free, and hyper-personalised. This aligns with my vision of fashion as a fluid, inclusive art form. About eight years ago, I began researching for a book on the fashion industry, even hiring a ghostwriter from Fiverr.com, but when she was removed from the platform, I lost momentum and abandoned the project. That experience taught me to embrace technology’s potential directly in my work instead.

Fashionista – Latest Collection

In my latest collection, Metamorphic Echoes, shown at London Fashion Week, I integrated digital design tools to craft modular lingerie and tulle pieces, allowing precise experimentation with fluid silhouettes that adapt to diverse bodies. I also explore sustainable fabrics inspired by technological advancements, like biodegradable tulles, to reduce environmental impact. Technology empowers me to push boundaries—whether through digital prototyping or envisioning future replicators—while keeping individuality at the core. 

Looking ahead, what are your aspirations for the future of your brand, and what legacy do you hope to leave in the fashion industry?

Envisioning the future of my brand is challenging given the unpredictable landscape shaped by advancements like Artificial Superintelligence (ASI) and geopolitical shifts. My aspiration is to evolve my brand into a beacon of fearless individuality and sustainability, adapting to these changes while staying true to my avant-garde ethos. I want to push boundaries further, integrating emerging technologies—potentially even early replicator machines—to create modular, inclusive designs that empower wearers to express their unique identities, as seen in my Metamorphic Echoes collection from London Fashion Week.

Fashionista – Legacy

My legacy in the fashion industry is to inspire a world where clothing is a dynamic extension of self, free from societal constraints, and rooted in eco-conscious innovation. I hope to leave behind a blueprint for fashion that celebrates diverse narratives, embraces technological evolution, and challenges conformity—encouraging future designers to prioritise individuality over trends. Despite uncertainties, my brand will remain a space for bold, transformative storytelling. 

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Credits

Website cover photography – Sergio Mattioli©

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“Asal Rastgou has a unique approach to beauty, which combines art and fashion. It has led her to build a professional portfolio ranging from editorial and runway to high-fashion campaigns”.

Asal Rastgou is a professional fashion makeup artist known for her bold creativity and refined technique. Her unique approach to beauty, which fuses art and fashion, has enabled her to build a professional portfolio that spans editorial, runway, and high-fashion campaigns. Her work, whether it’s clean and minimalist or avant-garde and expressive, captures the essence of each project, leaving the audience intrigued and inspired.

Fashion Week

She has been invited to work at prestigious events such as Paris Fashion Week and London Fashion Week, where she has collaborated closely with top designers, stylists, and international models. Asal’s calm energy, attention to detail, and ability to translate a creative vision into flawless makeup looks have earned her recognition within the fashion industry.

Beyond runway shows, Asal draws inspiration from contemporary art, global trends, and diverse cultures. Her makeup artistry is not just about surface beauty; it’s about storytelling, evoking emotions, and celebrating individuality. With each project, she brings passion, professionalism, and a unique artistic voice that sets her apart, engaging and connecting with her audience.

Fashion Event

I met Asal at a fashion show in London for the iconic designer Pierre Garoudi. The show was an event that showcased the latest couture designs, which flirt with bold colours and daring designs, for which Pierre Garoudi is renowned. It was an excellent stage to showcase just how vital makeup was in bringing his visions to life.

Asal Rastgou – Career

What inspired you to pursue a career in the makeup industry, and how did you get started?

I never saw the makeup sector as just a profession—it has always felt more like a way to gain a deep understanding of people. With my academic background in psychology, I realised early on that how you treat someone is just as important—if not more—than the techniques you use. This understanding of human emotions and behaviour has greatly influenced my approach to makeup artistry, allowing me to create looks that not only enhance physical beauty but also reflect the inner emotions and personality of the individual. 

Connection

That insight drew me into the world of makeup, where emotions, connection, and change all come together in a truly unique way. Looking back, I wouldn’t alter a thing. I would choose this path again without hesitation. This career gives me the chance to express love, art, and excitement every single day. It’s not just about beauty—it’s about energy, empathy, and creativity all blending together. That’s what keeps me inspired.

Lessons Learned

Can you share a memorable experience from your early days as a makeup artist that shaped your career? 

One of the most important lessons I learned in my first year as a makeup artist was letting go of perfectionism. I used to be so focused on making every single detail flawless, but I realised that true beauty comes from emotion and intuition. When I started listening to my feelings instead of overanalysing, my work became more alive, and my clients noticed the difference too. That shift shaped my entire approach. I began focusing more on the client’s experience and energy, rather than chasing technical perfection. It made my work more personal, more human, and ultimately more powerful. That early experience still guides me today.

Asal Rastgou – Change

How do you stay current with the latest trends and techniques in the ever-evolving world of fashion and beauty? 

In makeup artistry, learning is a continuous process. This industry is constantly evolving, with new trends, products, and techniques emerging regularly. To keep up, I dedicate time to studying global trends, following industry leaders, and experimenting with fresh looks. Social media plays a huge role in staying inspired and connected to what’s new and relevant. However, beyond simply following trends, it’s essential to evolve as an artist continually. Each face teaches you something new. The more open you are to growth, the stronger and more versatile you become. That hunger for knowledge and creativity is what helps a makeup artist stand out.

Fashion Podcast

Challenges

What has been your most challenging project to date, and how did you overcome the obstacles you faced?

One of my biggest challenges was learning how to adapt to different personalities and expectations, especially under pressure. As someone with a background in psychology, I quickly realised that emotional intelligence is crucial in this field. It’s not just about creating a look—it’s about reading the room, building trust, and adjusting your energy accordingly. I overcame this challenge by practising deep listening and observing each client’s mood and comfort level. With time, I developed the ability to balance creativity with sensitivity. That has become one of my strengths, especially in high-stress situations, such as fashion shows or tight-schedule campaigns.

Asal Rastgou – Collaboration

How do you approach collaborating with designers and stylists to create a cohesive vision for a fashion show or campaign? 

Collaboration is one of the most exciting parts of this job. When working with designers and stylists, I always start by listening to their vision and understanding the theme, mood, and overall aesthetic. Then I use my creativity to translate that vision into a makeup look that enhances the entire concept without overpowering it. 

Many of my collaborations happen through social media and connections with photographers and event planners. I’ve learned that good communication and a positive attitude are essential. 

“If you don’t bring the right energy to the team, no amount of talent can make up for it. Kindness and professionalism always open doors”.

–Asal Rastgou

Creative Process

Can you describe your creative process when developing a makeup look for a specific project or theme? 

My creative process begins with listening to the client, understanding the theme, and trusting my instincts. I like to ask questions about the feeling they want to convey. Then I start building the look in my mind, thinking about colour palettes, textures, and structure. It’s a blend of artistic vision and emotional connection. After that, I experiment and refine. The best looks come from being present in the moment, not overthinking, but flowing with what feels right. I always aim to make the person feel seen and empowered through the makeup I create.

Makeup Industry

How have you seen the makeup industry change over the years, and what impact do you think these changes have had on artists and their work?

The makeup industry has become more inclusive, more experimental, and more fast-paced. Social media has completely transformed how we learn, share, and grow. It’s easier than ever to be discovered—but also more competitive. You must continually stay relevant and push yourself creatively. For artists, this means being flexible and authentic. You can’t rely solely on trends—you must find your voice and continue to improve. I see this as an opportunity, not a burden. 

“If you truly love what you do, there’s always space for you to shine”.

– Asal Rastgou

Balance

How do you balance artistic expression with client expectations in your makeup designs?

Balancing your creativity with client expectations is an art in itself. I always start by understanding the client’s personality and what makes them feel confident. From there, I bring in my own artistic vision in a way that complements their desires, rather than overrides them. That’s where psychology helps again—it’s about empathy and communication. 

“The best makeup artists are those who can make their clients feel seen and understood, while still delivering something unique and inspiring”.

-Asal Rastgou

Advice

What advice would you give to aspiring makeup artists looking to make their mark in the fashion industry?

My advice is simple but essential: never stop learning. This industry moves fast, and if you’re not evolving, you’ll fall behind. Take every opportunity to grow—whether it’s a masterclass, a new technique, or simply observing other artists at work. Also, don’t enter this business unless you truly love it. Passion is the only thing that keeps you going during the tough times. If you’re in it for the right reasons—for the art, the excitement, the human connection—you’ll find your place.

Asal Rastgou – Future

Looking ahead, what are your goals for the future, and how do you envision your career evolving in the coming years? 

I see myself reaching much higher levels in this industry. My dream is to one day have my own makeup brand—something that reflects my values, my creativity, and my journey. I believe that with hard work, discipline, and genuine love for what I do, it’s completely possible. Every day, I’m building toward that future. I want to continue growing, connecting with more artists, and being part of even bigger fashion and beauty events. The beauty of this career is that there’s always a new level to reach—and I’m excited for what’s next.

Website homepage photography by – Carina Wang © / @carinawang1030

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Call it manifesting, emotional goal setting, praying, or whatever you’d like. Get clear on what you want and what you want to experience then connect yourself to that outcome, and learn how to influence yourself to stay committed to it.

We caught up with actor and producer Jonathan Stoddard in Canada, between filming, and had a candid conversation about his professional and personal journey.

Jonathan Stoddard – Early Experiences

Can you share a little about your early experiences in theatre and how they shaped your passion for acting?

As a kid, the theatre was a place of emotional freedom; a place where I could experiment, be loud, play with others, and get rewarded for it.  I’m sure at the time, my parents thought it was a good way to keep me busy during the summers and after school, meanwhile, I was falling in love with performance art and the study of humanity. 

Fast forward through high school, where I landed roles like Tony in “West Side Story” and “The Emcee” in Cabaret, the stage had become a part of me.  There’s something so visceral about using my entire body to express an emotion and to translate that feeling to the audience – there’s nothing quite like it.  To me, the stage becomes my home.  It didn’t matter what state I was in; if I was on stage, I felt alive and ultimately became the driving force for me choosing it as a career. 

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Jonathan Stoddard – Challenges

What were some of the challenges you faced when transitioning from stage performances to film and television?

It was really challenging to transition from stage to film and television.  I thought emotion was emotion…right?  Feeling and expressing it for an audience would translate to a TV screen.  I took workshops and classes here and there when I finally moved to LA.  I did everything I could to ‘try to break in’ to Hollywood…with absolutely ZERO luck.  All I knew was that I was being authentic! I was being real! I was giving it everything I had! Why weren’t they casting me??  Part of the problem was that all the classes I was taking further reinforced that I should follow my instincts and trust my emotions…little did I know that this was the problem, not the solution.

Emotions are developed, and instincts are trained.  If you don’t have an understanding of the frame, your instincts will work against you 9 out of 10 times.  I didn’t get this until I read this one book, and even though I wasn’t much of a reader, this book changed my life:  ‘ Secrets of Screen Acting’ by Patrick Tucker.  This book showed me the relationship between the lens and the emotion. It taught me to refine my craft and appreciate all the other factors in film and television that help convey emotion.  And even though I still have so much more to learn, it taught me that acting isn’t always about what I feel, but about what the viewer feels when they watch the performance, hear the music, and see how the story unfolds. It changed everything for me. 

Jonathan Stoddard – Podcast

In the first episode of our “Cypher podcast” where we interview actors, we catch up with Jonathan for a conversation about his journey.

As Jonathan moved from the intimate confines of the theatre to the broader canvas of screen acting, his drive for the craft only continued to blossom. In recent years, he has emerged as a notable talent in both film and television, skilfully navigating a diverse array of genres. From light-hearted romantic comedies that charm viewers to gripping dramas that challenge emotional limits, his versatility shines through. What truly sets him apart is his unique ability to convey subtle vulnerabilities: each character he embodies serves as a reminder of his commitment to this art. Stoddard’s performances resonate deeply, leaving audiences intrigued and moved, often prompting them to reflect on their own emotions and experiences.

California

How did growing up in San Rafael, California, influence your artistic development and career choices?

I loved growing up in San Rafael.  I was close enough to the city while still being far enough away.  Surrounded by incredible cities of artistic expression, I had San Francisco, Berkeley, Oakland and Marin Shakespeare Company all within a 30-minute drive.

My parents always insisted that we explore the arts, so we’d go to operas and musical theatre shows and more growing up.  I used to sit there and marvel at their performances, and I still think about them today. 

Impact

Which role or performance in your early career had the most significant impact on you, and why?

On stage, The Emcee in Cabaret was the most impactful performance because I could freely break gender norms, which was quite entertaining when I transitioned from Varsity Football to the stage. I loved the dichotomy of it all. The ability to play without judgment of ‘that’s not manly enough’ or ‘real guys don’t do that’.  I’ve always had an affinity for going against the norm, and The Emcee gave me permission to do that. 

On camera, it was when I booked Young John Abbott in The Young and The Restless.  This booking was my first major network booking, and my agent printed out the email offer, and I still have it to this day.  It started out as under five lines and continued on for 3 years.  This booking was so powerful for me because I was finally a part of television history, a Legendary show with huge shoes to fill.  All my insecurities and doubts flooded my mind and body, and I had to find a way through the dark and do it anyway.  This booking changed my life and taught me so many life skills that I still cherish today. 

Important Quality

What do you believe is the most important quality an actor should possess?

Just one!? I have to give at least two: creativity and Teamwork.  Creativity is the craft within, the curious drive to explore something new and then the desire to make something out of nothing. Teamwork is the craft outside of ourselves, compassion and awareness of others, a drive to be on point so that we can make other people’s jobs easier, and to always remember that a movie is made by many people working together.  Master these and you’ll always work in this industry. 

Can you describe your process when preparing for a new role? How do you connect with your character?

Know the material. Inside and out, know the material. Being able to perform moving and being able to perform the same scene sitting still staring at a singular object in your room.  Connecting with the character needs to be as easy as tying your shoes, and the words need to be familiar in your mouth.  I do this by reading it over and over, journaling about my character, breaking down the script to understand what I’m responding and reacting to and frequently, I’ll put a pen in my mouth while I say the words.  This is kind of like yoga for the mouth. If you can say the words with something in your mouth, chances are you can say them easily without the pen. Once I dial this in, the emotions present themselves.

Favourite Project

What has been your favourite project to work on so far, and what made it special for you?

One of my favourite projects is a movie called A Prince and Pauper Christmas, where I played two characters.  Granted, it’s just a fun Christmas movie, but this took my acting on an entirely new adventure.  I love the technical side of the craft, from delivery to camera angles to blocking, etc.  Playing two characters meant twice the work and tons of prep to plan out the scenes before we shot them, so that I knew what my other character was going to do and where they would be before we shot the scene. 

Playing Characters

How do you approach playing characters with deep emotional vulnerability?

For me, deep emotional vulnerability is stillness, compassion and presence.  It’s hard to feel for someone when they are thrashing around or super active, but once they settle down, when you can see the chaos, pain or conflict in their eyes, that’s when the audience feels it too.  During those types of scenes, I fight every urge to move and fixate on a single point and allow the emotions to take me like a storm.

Jonathan Stoddard – Advice

What advice would you give to aspiring actors who look up to you and want to follow in your footsteps?

The greatest advice I can give is to study 4 things: The Craft of Acting, Manifesting, Tony Robbins, and Marketing.  Master these and you will be successful. 

The Craft of Acting: Study the greats from teachers to actors, both classic and modern.  Don’t try to reinvent the wheel.  Learn from Oscar winners and nominees of the past and try to recreate your favourite scenes. In doing so, you will discover the secrets of acting.

Jonathan Stoddard – Manifesting

Call it manifesting, or emotional goal setting, or praying, or whatever you’d like, but get clear on what you want and what you want to experience and connect yourself to that outcome, and learn how to influence yourself to stay committed to the outcome.

Tony Robbins: His work is unparalleled in human development and understanding what drives all of us to do what we do, which is the basis of acting. Understand a character’s motives, and you understand the character. Understand yourself and you will understand the universe. 

Marketing

This is a business, and I thought about just saying study business, but I think marketing is more specific and powerful for today’s world.  You can be the most talented person in the world, and it won’t matter if nobody knows who you are. Study marketing, and they won’t be able to ignore you. 

Hollywood

How do you stay grounded and connected to your roots in a fast-paced industry like Hollywood?

I created something called a Me Book that I still look at today.  It’s a collection of who I am at my core. From poems, to names of family members and inspirational figures, to mindset beliefs, and more. I encourage every actor to create a Me Book and read it every day, so that you never forget who you are while you’re being someone else. 

Jonathan Stoddard – Roles

Are there any specific genres or types of roles you haven’t yet explored but would like to in the future?

There’s still so much more I’d love to explore in the way of genres and characters.  I think what I’m most excited about is working with The Greats and the Creative Minds of the future. It’s the journey of making a movie and building that set-family that really excites me.

Performances

How do you keep your performances fresh and engaging for both yourself and your audience?

It may sound simple, but Presence.  It’s easier said than done when things are falling apart around in both positive and negative ways. The attention can be disarming, and the drama of real life can be debilitating.  As long as you’re present, in the moment, with your co-star, director and team, the performances will always be fresh and exciting. 

Collaboration

What role does collaboration play in your work with directors and fellow actors?

Collaboration and Flexibility are everything to me.  I always walk on set with ideas and an intention to capture the intent of the scene beyond just the words, and I think that’s why people hire us. To bring something off the page and make it our own, but being flexible enough to live within the boundaries of the frame and time constraints of the day. 

Everyone wants the movie to do well, so I treat everyone with respect on set and make sure they know I’m grateful they are there. 

Credits

Website cover photography: Peter Konerko ©

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In the world of fashion, where youth often plays a part, Joy Jewett stands as a beacon of strength, grace, and sheer determination.

With a career that began in 1968, when she was just 16 years old and a student in Germany, Joy’s journey is a testament to the power of reinvention and the belief that one’s age or past does not dictate one’s future.

Discovered by a scouting agent, Joy Jewett quickly made a name for herself, signing with a prestigious agency and strutting down the runways of Paris, Milan, London, and New York. Walking for iconic designers such as Betsy Johnson, Vivienne Westwood, and Chanel, she captured the essence of fashion in every step. But Joy was not just a pretty face; her intellect led her to a significant role in banking as the Vice President of Industrial Development Financing at one of Europe’s largest financial institutions. This unexpected pivot showcased her multifaceted talents, proving that she could excel in more than one arena.

Fate

In a remarkable twist of fate, the summer of 2023 brought Joy back to her original passion. During a reunion in Rome with a former fashion colleague, she was encouraged to return to modelling. That spark ignited a new chapter in her life. Back in New York, Joy participated in a photoshoot that showcased her timeless beauty and poise, sending her images to top agencies. The response was overwhelmingly positive, leading to her triumphant return to the runway at New York Fashion Week in September 2023. 

But Joy’s story doesn’t merely end there. The fall of 2024 saw her gracing the catwalks of both New York and London Fashion Weeks, where she was personally selected by the talented designer Manuel Tiscareno for his show—an honour that highlighted her enduring appeal in a young-centric industry. The show gained acclaim, being featured in both Vogue India and British Vogue, further solidifying her status as a fashion icon.

“Never give up and know that life doesn’t end; it’s a new beginning and an adventure”.

-Joy Jewett

Mantra

Joy Jewett is not just an accomplished model and author; she embodies the spirit of resilience. As a breast cancer survivor, she inspires models and women everywhere, reminding them that life’s trials do not define them. Her mantra, “Never give up and know that life doesn’t end; it’s a new beginning and an adventure,” resonates deeply in a world that often prioritises youth over experience.

Jewett exemplifies what it means to live life to the fullest. Her journey serves as a potent reminder that age is merely a number and that every setback can lead to a spectacular comeback. For anyone chasing their dreams, Joy is proof that it’s never too late to pursue what sets your soul on fire. 

Origin

In the world of fashion, where youth often reigns supreme, Joy Jewett stands as a beacon of strength, grace, and sheer determination. With a career that began in 1968, when she was just 16 years old and a student in Germany, Joy’s journey is a testament to the power of reinvention and the belief that one’s age or past does not dictate their future.

Discovery

Discovered by a scouting agent, Joy Jewett quickly made a name for herself, signing with a prestigious agency and strutting down the runways of Paris, Milan, London, and New York. Walking for iconic designers such as Betsy Johnson, Vivienne Westwood, and Chanel, she captured the essence of fashion in every step. But Joy was not just a pretty face; her intellect led her to a significant role in banking as the Vice President of Industrial Development Financing at one of Europe’s largest financial institutions. This unexpected pivot showcased her range of talents, proving that she could excel in more than one arena.

Joy Jewett Catwalks

The Autumn of 2024 saw her gracing the catwalks of both New York and London Fashion Weeks, where she was personally selected by the talented designer Manuel Tiscareno for his show—an honour that highlighted her enduring appeal in a young-centric industry. 

The show gained acclaim, being featured in both Vogue India and British Vogue, further solidifying her status as a fashion icon. Joy Jewett is not just an accomplished model and author; she embodies the spirit of resilience. As a breast cancer survivor, she inspires models and women everywhere, reminding them that life’s trials do not define them. Her mantra,“never give up and know that life doesn’t end; it’s a new beginning and an adventure,” resonates deeply in a world that often prioritises youth over experience. 

Dreams

As a wife, a banker, and now a celebrated model, Joy Jewett exemplifies what it means to live life to the fullest. Her journey serves as a potent reminder that age is merely a number and that every setback can lead to a spectacular comeback. For anyone chasing their dreams, Joy is proof that it’s never too late to pursue what sets your soul on fire. 

In a world where the narrative often leans toward the fleeting nature of beauty and success, Joy Jewett stands tall, encouraging us all to dream big, walk our own paths, and embrace every moment as a new adventure. Her story inspires not just those in the fashion industry but anyone who has ever dared to chase their dreams against all odds.

Joy Jewett Interview

Joy, you began your modelling career at such a young age. What was your initial reaction when an agent in Germany discovered you?

At first, I felt a wave of self-doubt wash over me as I dismissed the notion of beauty, thinking, “I’m just a tall, slender girl with vibrant red hair. What makes me special?” 

Over time, however, I began to realise that my uniqueness was what set me apart – I stood out as a natural redhead, with my grey eyes and fair, white skin. I wasn’t a drop-dead beauty, but I was unique.

How did your experiences in the fashion world shape your perspective on beauty and self-worth over the years? 

I have found that beautiful women are treated quite differently compared to those who are merely pretty or not conventionally attractive. I came to the realisation that my appearance doesn’t matter as much as how I treat others and what lies within my heart. My worth isn’t determined by my looks but by my actions. Kindness can open many doors, and a smile can bring warmth and joy.

Career

After a successful modelling career, I transitioned into banking. What motivated me to make that shift was the feeling that I was too old to continue modelling at 27. Additionally, the fashion world was changing; I felt I wasn’t tall enough or young enough to become a supermodel. 

My career in banking taught me how to navigate a male-dominated environment, where women often had to work twice as hard and earned 50% less than their male counterparts. However, I didn’t let that deter me. I demonstrated my value and contributed to the bank generating significant profits. 

“I wasn’t hired because of my MBA; rather, I was told by my boss that I was hired for my looks”. – Joy Jewett

Can you share the emotions you felt when you decided to return to modelling in 2023? What inspired that decision?

The Return

My decision to return to modelling stemmed from the significant changes I had experienced in my life. I became a widow in 2017 and battled cancer, and I realised I needed to start living again. With encouragement from friends, I decided to take a holiday in Italy, where I unexpectedly ran into a former modelling colleague. He told me that I was still pretty and that I hadn’t lost my figure. He even said I had the best smile he’d ever seen and that he remembered my laughter above all else. Throughout my journey, I’ve always been there to help anyone in need. He ended up training me and helped me take my first steps towards New York. That’s how it all began.

How did it feel to walk the runway again at New York Fashion Week after such a long hiatus?

It was an interesting experience because I felt like a goddess walking down the runway—not because of my looks, but because I had the courage to start over. The designer dressed me in a stunning red evening gown that fit my body perfectly. It was the first time I received applause while walking the runway, and it certainly wasn’t the last.

Designer

You’ve walked for some of the biggest names in fashion. Is there a particular designer or show that stands out as a highlight in your career?

Yes, the fabulous Vivienne Westwood. 

As a breast cancer survivor, how has your health journey influenced your outlook on lifeand your career in modelling?

This has made me realise that while you may wake up in the morning, tomorrow is never guaranteed. Therefore, make the most of each day you have, and don’t put off doing the things you want to do.

You’ve mentioned that age and tragedy do not define a person. Can you elaborate on how you developed this philosophy?

I believe that women, in particular, are often stereotyped as being “too old” or considered old once they reach the age of 50. Many women carry the weight of their past struggles as a way to shield themselves from moving forward in their lives. 

Fashion World

In the fashion world, we see men in their 40s, 50s, 60s, and even 70s, some of whom may appear older than their age, yet they thrive as models. However, women of the same age tend to be overlooked. Major designers often prefer to hire celebrities instead of the dedicated women who have worked hard to become fashion models. Women face age discrimination in fashion every day, and this needs to change.

Your age and the challenges you’ve faced do not define you; it’s about how you choose to respond to those challenges. Age should never be a barrier to pursuing your dreams, as long as you take care of yourself both physically and mentally.

Advice

What advice would you give to younger models who may feel pressured to conform to industry standards of youth and beauty?

If you look at the modelling world today, you’ll notice that many young models all look alike, sharing the same cheekbones, nose, and mouth. It’s mainly due to cosmetic procedures. Many aspire to resemble well-known celebrities who have capitalised on those assets. However, if you have natural beauty, embrace it and let it age gracefully. Take care of your skin, your body, and your mind, and you will always be beautiful. Don’t allow society or social trends to dictate how you should look. Be true to yourself, embrace your individuality, and wear your courage like a badge as you move forward in life.

Balance

You’ve successfully balanced multiple roles—as a model, banker, wife, and author. How do you manage those various aspects of your life?

I am no longer a wife. Being a model is a hobby for me, but I absolutely love it; fashion is my passion in life. I enjoy walking the runway and meeting designers and young models. However, I want more—I aspire to be on television, in magazines, and featured in commercials for high-end products. This journey is more challenging for me because I am no longer in my twenties. 

I am also a new author with a book available on Amazon titled “Passion of Life,” which is a collection of poetry. I have a second book coming out next month, in August, called “Love Letters.” Currently, I am in France, writing my second book of poetry and my first work of fiction. Like anything in life, if you can’t get publicity and public backing, sales can be slow. Nonetheless, I love writing and will continue to do so. I hope that, in the long run, it will help me regain the income I lost after becoming a widow.

Modelling Career

What has been the most rewarding part of your modelling career after returning to it in 2023?

The most rewarding part of my modelling career has been knowing that I have the courage, strength, and dignity to follow the path I chose. I am still working on building that career, and as I mentioned before, I need to increase public awareness of who I am and what I do. 

I don’t compete with younger models; instead, I find myself competing against established models who have name recognition due to their connections or their longer tenure in the industry. I respect them for paving the way for models my age to advance. Without name recognition, it isn’t easy to move forward, and right now, I’m focused on gaining the recognition I need.

Vogue

Can you discuss your experience working with Manuel Tiscareno and being featured in both Vogue India and British Vogue?

Walking for Manuel Tiscareno was a great privilege for me. He took a chance on me at London Fashion Week, and he did the same in New York when I wore his gown for a photo shoot at Virgin Hotels in New York City. Manuel is a wonderful designer and a true visionary, and he is willing to take a chance on models of all ages. 

On that morning, he called to tell me I was featured in Vogue India, and then British Vogue completely shocked me. The recognition I received from these magazines still amazes me today. I am incredibly grateful to Manuel; he and his husband, Zackary James, are now great friends of mine and hold a very special place in my heart.

Preparation

How do you prepare for a runway show, and what goes through your mind before stepping onto the catwalk? 

This is a tricky question. Typically, before a show, I either eat something very late or don’t eat at all because I don’t want a puffy stomach when walking the runway. I make sure to get a massage and a facial the day before to look my best. However, the fundamental transformation happens at the fashion show. The makeup and hair artists do an incredible job of making someone my age, with my slight wrinkles, look beautiful. I feel fortunate to walk in clothing that is not only stunning but also a statement of art.

A fashion show isn’t about me; it’s about the designer. It’s their vision, and they provide direction on how they want me to walk. I have been lucky to work with some amazing designers in New York City, London, Paris, and Milan.

Future

Looking ahead, what are your aspirations for the future, both in modelling and in your personal life?

I need to focus on building my name recognition in the modelling industry. I hope to find a modelling agency and a management agency that believe in me as much as I believe in myself. While I am signed with several agencies, none of them offer runway shows, photo shoots, or commercial marketing positions. I want them to understand what has helped me secure jobs and get designers to notice me during runway walks. My goal is to grow as a commercial model and become recognised as someone who is not only a skilled model but also an inspiration to others. 

In my personal life, I would like to meet someone who truly cares for me as a person, rather than just for my physical appearance. I want to build a home and a life with a partner, so that we can grow together and feel comfortable in our shared space. I’m not materialistic, but we are designed to live in pairs. Although I was married for a long time, I remain open to caring for and loving someone again.

Wisdom

If you could impart one lesson or piece of wisdom to your younger self, what would it be? 

It’s important to believe in yourself and recognise that your unique appearance, along with your patience and understanding, can take you further in life than you might realise. Don’t get bogged down by the small things that ultimately don’t matter. Instead, strive to live life to the fullest. Be honest with yourself and open with everyone you meet. Remember, don’t always expect others to treat you the same way you treat them. However, never stop treating people with kindness, respect, and a smile.

Finally, can you provide a brief description of the book that you have written?

Passions of Life

I’ve written two books. The first book, “Passions of Life”, is a collection of poetry that reveals my deep emotional side. It expresses my pain, sorrow, and moments of unhappiness, as well as my longing for a loving partner to share my life with, because no one wants to live alone.

My second book is a collection of love letters exchanged between a husband and wife during World War II. It narrates her experiences at home on a farm while her husband is serving in the military. This book is filled with love and the deep need for connection, illustrating how families come together during times of crisis. It is ultimately a story about the world being saved from humanity’s evils.

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Helen King – The release of “Look Back No More” marks not only the beginning of her musical journey but also hints at an exciting and influential career ahead, one that is sure to enrich the contemporary music landscape.

LONDON VIBE

London, UK – The vibrant music scene welcomes a new talent as emerging singer-songwriter Helen King unveils her highly anticipated debut album, “Look Back No More”. This milestone was celebrated with an official launch event on February 11, 2025, held at The Water Rats, a historic and iconic venue nestled in Kings Cross, London. With this release, Helen King is set to make a remarkable entrance, showcasing the energetic sound of her Indie Rock band and introducing a fresh, captivating voice to music enthusiasts everywhere.

INFLUENCE

Drawing from a diverse palette of influences, Helen King’s music delivers an emotive and multifaceted listening experience. Her rich soundscape is shaped by the raw intensity of PJ Harvey and the poetic storytelling of Patti Smith while also resonating with the contemporary vibes of artists like Girl in Red and Tame Impala. Helen’s heartfelt lyrics are infused with an introspective quality reminiscent of Alanis Morissette and layered with the harmonious beauty typical of First Aid Kit. With a focus on personal growth, strength, and the intricate tapestry of human emotion, her songs delve deep into the complexities of the human experience.

Helen King – The Journey

“Look Back No More” is more than just a collection of songs; it is an invitation to listeners to embark on a transformative journey. Each track is crafted with precision, encouraging audiences to confront their own experiences and emotions through Helen’s powerful and relatable storytelling. The album reflects her artistic evolution, showcasing her ability to connect profoundly with her audience as she shares her own narratives of strength and self-discovery.

As Helen King steps boldly into the spotlight, a sense of excitement surrounds her potential to make a lasting impact on the music industry. Her dynamic sound, coupled with her insightful lyrics, promises to resonate with a wide array of listeners, captivating hearts and minds alike. The release of “Look Back No More” marks not only the beginning of her musical journey but also hints at an exciting and influential career ahead, one that is sure to enrich the contemporary music landscape.

Helen King – Interview

Your debut album, Look Back No More, has just been released. What emotions were you feeling on the day of the launch?

I was on a big high, for sure! I felt both excitement for the future and gratitude for this amazing moment in my life. It was an 18-month journey from recording my first demo to the album release, and it was a real joy to see it streaming so well. I had loads of people at the launch gig, and we had a riot. There was a wardrobe malfunction, though. My outfit broke just before I went on stage, and my friend had to quickly sew it up with a needle and thread!! 

I launched the album at ‘The Water Rats’ in London, and it was a euphoric night. It had always been my dream to play at the venue where Bob Dylan, Oasis and countless other stars had played. 

Look back No More

Can you share the story behind the album title? What does “Look Back No More” signify for you?

“Look Back No More” is a line from the lead single track “Back in The Day”. I wanted to send a message to people listening that the past is the past – we can’t change it – so let’s look forward to new and exciting things and new possibilities.  So many of us are caught in the past; I found myself thinking, “No, we should all look forward”. 

Your music draws from a diverse range of influences. How have artists like PJ Harvey and Patti Smith shaped your sound?

Music has been in my life from the moment I was born (actually before because my older brother would play songs to my mum’s pregnant bump!), and so it runs in my veins. There was always music on at home, and strong female acts always stood out for me as inspiring: Patti Smith, Joni Mitchell, Stevie Nicks, Debbie Harry, PJ Harvey and Tori Amos. Bjork. They definitely shaped my sound, and I think my album has tones of all of these great women. 

Routine

What is the songwriting process like for you? Do you have a particular routine or ritual you follow?

I always sit cross-legged on the floor with my guitar to start, but sometimes, I dive off to the piano if I feel that will help me develop the melody better. 

I used to write from the start through to the end in a linear fashion. More recently, I have been experimenting with writing over music, writing the chorus first, and also not adhering to well-trodden song structures. My songwriting has come a long way in a short space of time – so I am really learning my craft. I am writing and recording my second album now with a major label, so it’s all very exciting. 

Your lyrics often explore themes of personal growth and resilience. Can you tell us about a specific experience that inspired your songwriting?

Highs And Lows

I think modern life throws a lot at us, and we have highs and lows. My lyrics are from the heart, and in the back of my mind, I also feel sure other people have these same feelings and experiences. I know that music has always been a source of resilience for me, and songwriters are to me like friends who are helping you through – when I feel low, I usually reach for the classics: The Beatles, Dylan, R.E.M. Fleetwood Mac and of course, Taylor Swift – She is one amazingly strong woman!

What was your favourite song to write on this album, and what makes it so special to you?

My favourite song to write was ‘Whatever Makes You Happy’ its about someone who was mean to me and who seemed to only care about themselves and it was fun to be calling out bad behaviour and to release some negative feelings. Writing songs is really good therapy !!

Collaboration

If you could collaborate with any artist, living or dead, who would it be and why?

Paul McCartney – without a doubt. Although I would be so in awe, I might not be able to speak, let alone sing! I’ve seen him in concert, and I was very starstruck. The Beatles are my all-time favourite band – they basically mopped up pop music in a decade and barely left anything for anyone else. They were hugely influential in everything that followed. 

The live launch at The Water Rats was a significant moment for you. How did that experience compare to your expectations?

It definitely exceeded expectations. I had a lot of fan support and friends and family, so it felt really special. I was surprised people were singing the words! It’s an amazing feeling when people sing along to the song you wrote – it’s such a brilliant feeling of connection. 

Music

How do you connect with your audience through your music? What do you hope they take away from your songs?

I tend to focus on the feelings I feel because I think they are relatable to any human. I always say writing a song is like turning your insides out and showing everyone ‘which is a bit of a gruesome image – but it is unfiltered,  unabashed, and raw. I think people respond to that sort of honesty. 

As a rising artist in the Indie Rock scene, what challenges have you faced so far, and how have you overcome them?

The biggest challenge has been social media for me because it doesn’t sit that comfortably with me to promote myself. Instagram and TikTok are really important platforms, so I have realised I need help from media folk to promote myself. It feels weird saying, “Yeah, I’m really great – so you should be a fan of mine” So, for me, it’s more about raising awareness of the music and the chance to come and connect with me at my live shows. 

Different

Helen king – Podcast

What do you think sets you apart from other singer-songwriters currently in the industry?

I have a lot to say about a lot of things (lol!) and I genuinely want to move music forward in a progressive way. I want to grow into becoming more brave in experimenting with music and creating exciting, fresh material that has its own life. 

Can you describe a defining moment in your musical journey that made you realise you wanted to pursue this career?

I remember singing in my bedroom at a young age, pretending to be Madonna. I just decided there, and then I wanted to be on stage (perhaps not in a pointy bra!), but it took time to actually have the guts to do it. 

I have had a lot of help along the way from people who have supported and encouraged me, and without them, I wouldn’t have believed in myself. 

London

How has living in London influenced your music and artistic perspective?

London is an amazing City full of very cool people . You can be weird and different in London or just be whoever you want to be, and London will give you a home. I guess London taught me to be who I am and be proud. There are so many amazing artists and musicians everywhere you look in London, and so much talent and potential – but what I don’t see are the A&R people. Where are they? They should be in music venues, not monitoring likes of line. 

What’s next for you after this album release? Are there any exciting projects or collaborations on the horizon?

I am already writing and recording my second album, and that will be my focus for the rest of the year. I will be playing with a new band set up in the autumn which Im also really excited about. 

Finally, if you could give one piece of advice to aspiring musicians, what would it be?

Go for it, work hard, and never give up. 

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The new track “Fit In” reflects Kelsie’s growth as a singer/ songwriter and follows the theme of self-acceptance.

KELSIE WATTS – MELODIES AND MEMORIES

I had an open and honest discussion about her journey as an artist. During the conversation, we explored the challenges and triumphs she has faced leading up to the release of her highly anticipated new single, “Fit In”. This song reflects her growth as a singer/ songwriter and follows the theme of self-acceptance.

By Sanj Saigal

From a young age, Kelsie was deeply influenced by her experiences singing in the children’s church choir. Even as a child, she felt an instinctive calling to pursue a career in the arts; little did she know at age five that it would become an integral part of her identity and purpose. It ultimately set the foundation for her aspirations and creative journey.

Having had the opportunity to meet Kelsie, even if it was just through a virtual call, I was struck by her down-to-earth demeanour. There was a deep sense of empathy that was both comforting and genuine. From the very first moment we began our conversation, I felt an unexpected connection.

She possesses fabulous screen presence and confidence, which aligns with a singer-songwriter’s prerequisites. This is especially noteworthy considering the position she has worked hard to achieve in her music genre.

Kelsie Watts Interview

Digital Magazine

Glossy Print Magazine

Did people notice you from a very young age?

In a non-egotistical way, people said “That voice is going somewhere”. 

Opera

You transitioned from singing in the choir at Belmont University to pursuing Opera—was this a choice you made on your own, or did someone guide you in that direction?

I participated in the “All-State Choir”, where I developed a deep appreciation for the technical aspects of singing. This strong foundation allowed me to maintain healthy vocal practices consistently. When I attended Texas Tech University in my home state of Texas, I found that the institution lacked both a musical theatre program and a commercial music program at that time. As a result, I focused on Opera during the year and a half I spent there before transferring over to Belmont University.

Making Decisions

As I had already completed my training, I was able to transfer directly to the Commercial Music Program. I am fortunate to have had the autonomy to make decisions regarding my future. Although many people shared their opinions and advice, I took the time to weigh their perspectives carefully. 

What elements of Opera did you take and apply to Pop?

My training in Opera has significantly influenced my approach to singing in the pop music arena, particularly in terms of maintaining vocal health. Opera emphasises healthy singing techniques, such as proper breath control, resonance, and vocal placement, all of which are essential for achieving a powerful and sustained sound. This foundation has allowed me to perform consistently without the common vocal strain that many artists experience, which can lead to lost voices or reduced vocal quality over time.

Hitting High Notes

Many of my friends and colleagues often ask how I manage to project high notes so effortlessly, expressing curiosity about why I don’t seem to suffer vocal fatigue like others do. The answer lies in the rigorous training I received through my opera background. Singing incorrectly or without proper technique can have serious repercussions on the voice. Still, because I learned to apply these sound principles of vocal health, I can navigate the demands of pop music without compromising my vocal integrity.

AJ Mclean Collaboration

What was it like to collaborate with AJ Mclean from Backstreet Boys?

I had an incredible experience sharing my name alongside AJ McLean! Collaborating, albeit remotely, was such a unique opportunity, and I truly enjoyed every moment of it. It felt amazing to be part of something special with a fantastic artist!

The Voice

Was “The Voice” a light bulb moment for you?

Participating in a talent show of that scale was definitely a unique experience, and it came with its fair share of stress. You’re essentially living in a hotel for a month, surrounded by a hundred other contestants, all competing for a chance at a blind audition. It’s like being in a bubble—no studio audience to energise the atmosphere, just the coaches focused on the backs of their chairs, praying that someone will turn around.

When you finally heard that buzzer, it must have felt like you were gearing up for a landing. What did you do next?

I went into that show with a clear strategy in mind. I understood the visibility it could offer me. Deep down, I saw it as an opportunity to transform The Voice fans into Kelsie Watts fans, which would be invaluable for my career.

To the average viewer, once you’re on the show, you’ve already made it, but I perceive it more as a stepping stone for someone in the industry. If success were that simple, we’d all be stars already. My approach was driven by a business mindset—a specific strategy, if you will.

Did paparazzi surround you the following day? 

After the event, we were all still at the hotel. I didn’t leave for three months because of pre-filming, so there was a release time delay. By the time it aired, things were very different.

What retrospective advice would you give to Kelsie Watts entering that show again?

To pick what you think the producers want to hear.

Live Out Loud

My debut single dropped during Covid, and we were all trying to make whatever we could work, pushing for visibility.

Tree Of Hope

The producer is Niko (Nico de Transilvania, known as Nicoleta Carpineanu). I loved the project, and he is such a super-talented guy. He invited me into the writing process, and I felt very fortunate to have that opportunity.

Do you feel the pressure of the social media landscape? 

Absolutely, especially if you’re competing against yourself. It’s not about others. It’s a numbers game where you aim to overtake your personal best.

Can you share a snapshot of your life at the moment?

My life is insane at the moment. I’m performing eight shows weekly on Broadway and still releasing music. So, I spend my days writing, taking dance and acting lessons, and doing other things. There is just so much going on

Do you take time for yourself? 

I must be intentional with my time; the key for me is starting with slow mornings.

What was the inspiration for your track “Fit In?”.

Reflecting on my school days, I was never the popular kid; I didn’t get invited to parties and never had a date for prom. I often found myself wishing I could be like everyone else. Over time, I realised I didn’t need to conform to anyone else’s standards to feel like I belonged. “Fit In” is a message about self-acceptance that I hope resonates with others who might feel the same way.

I could see how strong Kelsie’s work ethic is. She resonates with the narrative that hard work will pay off and that you should never take your foot off the gas. By her admission, it’s exhausting but rewarding. 

How did Nashville play a part in your story?

I’m based in New York because of Broadway, but Nashville has such a writers’ vibe. Some great storytellers have come out of Nashville. 

Do you like collabs?

Collabs give you visibility and creativity; I would love to collaborate with artists like “Jelly Roll”.

Kelsie Watts And Rituals 

Before I perform, I always say a prayer, “Jesus, let them see you through me”. It takes away all the pressure to be something that I’m not or to be perfect. I’m going out there doing what I was born to do, sharing the gift that I have been given. I don’t need to live up to expectations; I just get to go and do it.

Shelf Life

Does your industry frown on age?

There is a stigma, but social media is changing that. Whatever is meant to be mine will be mine; I won’t let time, age, or gender define what I can do.

I can tell you firsthand that there is much to learn from such an honest, hardworking, level-headed, talented person who consistently gives her best. 

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Photography by Noha Cho – Studio Ambient

“Ashley Seal: A Chameleon in the Spotlight” explores the life and career of actress Ashley Seal, celebrated for her performances across stage and screen. A light-hearted interview that offers insights into her personality and her ongoing aspirations in the entertainment industry.

Ashley Seal is an accomplished actress known for her dynamic performances across stage, television, and film. Her career spans various genres, and she has impressed audiences on iconic stages such as the Grand Ole Opry, 54 Below in New York City, the Chicago Theatre, and the Microsoft Theatre in Los Angeles.

Flip Magazine

Chameleon

With her trademark piercing blue eyes, infectious smile, ever-changing hair colours to fit various roles, and striking features, she is somewhat of a “chameleon,” considered an asset in this profession.

Recently featured on NBC 5, a local news channel in North Texas, she volunteered for the Children’s Cancer Fund’s 35th Anniversary Gala. Walking alongside a child who has suffered from this disease, she portrayed a Disney princess and made dreams come true—a testament to her commitment to helping others.

She effortlessly portrays strength and versatility when you see her in action scenes both on TV and Film. It’s not until you close your eyes and hear her voice that you realise why she is in such high demand.

Photo by Jonathan McInnis / SAG-AFTRA

Ashley Seal – Lyme Disease

Like many, Ashley has faced setbacks and hurdles, with her well-documented battle with Lyme disease being one of the most significant. She would be the first to acknowledge that overcoming these challenges has been a valuable learning experience. It has taught her the true meaning of gratitude and living life fully. A key insight is that Ashley can relate to people’s life struggles, which  gives her the opportunity to walk alongside others facing challenges. From an outside perspective, her personality, perseverance, patience, and listening skills equip her with the necessary tools to get the job done. In her spare time, she coaches other actors and supports them on their journeys.

A light-hearted interview

Ashley Seal’s brand has many components, and I can speak to this firsthand, as we met some time ago. If there were an actor’s wish list, she would have numerous accomplishments checked off. Recently, we caught up with Ashley for a light-hearted interview.

If you could only speak in movie quotes for a day, which film would you choose and why?

When I first read this, I wanted to say “Lord of the Rings” because of the line “PO-TA-TOES”, but I realised apart from that, no one would understand the Elvish lines I’d want to spew out, so I think I’ll go the romcom route and say “How to Lose a Guy in 10 Days”. Kate Hudson and Matthew McConaughey are icons. Not only is this my favourite romantic comedy, but I also love laughing and enjoying life. This movie captures a wide range of emotions, perfectly matching the unpredictability of any given day. And if it all ends with me wearing that stunning yellow dress to an event—count me in!

Photography by – Jonathan Stoddard

If you had to survive on only one food for the rest of your life, what would it be, and how would you spice it up? 

French Fries, Hands down. Slightly peppered and salted…with ketchup on the side.

What’s the weirdest fan interaction you’ve had that left you scratching your head?

I actually haven’t had one yet. I love meeting new people, and I’m always blown away when others take time out of their day to support or reach out. I believe everyone deserves to be “seen”, and even if an interaction was weird, I would never want someone to feel embarrassed or made fun of. People matter to me.

What’s your secret talent nobody knows about, and can you demonstrate it right now?

I don’t know if I’d call it a talent, but I can lick my elbow and prove that right now.

What’s the silliest thing you believed as a child that makes you laugh now? 

When I was little, I truly believed that if I prayed hard enough and left my little “Precious Moments” Bible by the window, Peter Pan would swoop in and whisk me away to Neverland for a one-night adventure. And if he was booked, a ride in the Care Bears’ cloud car would be a great second choice.

What’s the most unusual thing you’ve ever been asked to do in a role?

I once had an audition where I had to convincingly battle and defeat an octopus, all on a self-tape in front of a plain blue background. I got creative and used the noodle-like plastic packaging from my backdrop stand as the tentacles and positioned my couch just out of frame so I could dramatically fall onto it during the scene. Let’s just say that with my roommates watching, I couldn’t get through the first few takes without cracking up.

If you could create a holiday that celebrates all things Ashley Seal, what would it be called, and how would we celebrate?

Everbright Eve

Date: First Saturday of December

Theme: “A night to dream like a child, believe like a hero, and rest like royalty”.

Orchestral versions of Disney classics play in the background. Candles and diffusers fill the air with scents like pine, cinnamon, and peppermint cocoa.

The Evergift

Instead of big gifts, people exchange small, meaningful “Evergifts”—a letter or token of encouragement meant to remind the other person of their magic.

What’s the best advice you’ve ever received in your career?

I have a mentor in the industry who’s worked on many high-profile projects, often spending months away from his wife—his high school sweetheart—and family. During one of our meetings, I told him that someday I’d love to have both a successful acting career and a strong, healthy marriage and asked what his secret was to keeping their relationship alive. He said, “No matter how old you get, people will always throw themselves at you once you have status. So you just politely say, ‘No thank you,’ skip the night out, take a cold shower, and call your person.” They’ve been happily married for over 40 years.

What’s your go-to karaoke song, and can you give us a sneak peek of your performance style?

I love karaoke! I usually kick things off with “Alone” by Heart—it’s my go-to warm-up. Once I’ve made friends with pretty much everyone at the bar, that’s when I break out my Broadway favourites and start really working the room. 

One time, my friends went all in during “Part of Your World” from The Little Mermaid— they joined me on stage with iPhone flashlights for dramatic lighting, spritzed water in the air to simulate ocean waves, and even pretended I had fins, lifting me at just the right moments. We basically gave the whole place a free show. 10/10 recommend finding friends who’ll go full Broadway backup crew for you.

If animals could talk, which one do you think would have the best sense of humour?

A goose—specifically, I’m picturing the two charming geese from Disney’s The Aristocats.

What’s the funniest miscommunication you’ve ever had while working on set?

My co-star and I were filming the final scene of a movie during a late-night shoot. We were all exhausted and a little loopy by that point. As the crew prepared this sweeping drone pan-out shot, my co-star Rusty Joiner and I, often cracking up behind the scenes, focused on staying in the moment.

Just as the director yelled “action,” another voice randomly called out “cut!” at the exact same time. That was it—we completely lost it. The problem was, we couldn’t move. So we stood on our mark, shaking with laughter, tears streaming down our faces, trying desperately not to ruin the drone shot. I have no idea why that moment hit us so hard, but something about the chaos of “cut” and “action” being shouted at once was more than we could handle at 3 in the morning.

If you could invent a new trend in Hollywood, what would it be, and how would you convince everyone to follow it?

I’ve always wanted to start a trend where actors bring strips of paper with uplifting messages to auditions—little reminders that we’re doing great, even if the “no’s” are piling up, and remind people that they are not alone. A few days before, I found myself in a long line to audition for Broadway’s Wicked; the idea really stuck with me. So, I wrote out 26 different encouraging messages and cut them out 520 times. After my audition, I stayed and walked the line—now stretched around multiple blocks—handing them out. 

Some people teared up. Others told me the message they received echoed exactly what they’d been telling themselves, and it felt like confirmation not to give up. Later, a few people even saw it on social media and reached out, asking for the sayings so they could do the same at their own open calls.

That’s why I did it. And that’s what I’d love to see more of in our audition spaces—not competition, but community. Not rivalry, but real support. Cheering each other on instead of sizing each other up.

What would be the plot twist if Hollywood made a movie about your life?

Hitting rock bottom often sets the stage for the most unexpected comebacks. I’ve experienced moments that can only be described as miracles—things I didn’t anticipate and no one else could have predicted or seen coming. Just when it felt like all was lost, the story shifted. I have a saying I hold onto: “Cry then rise.” I’ve learned to do what I can then step back and watch God move in ways that consistently leave me speechless. He gets all the credit. Miracles are the plot twist if my life were made into a movie.

If you had to choose a theme song that plays every time you walk into a room, what would it be and

why?

As much as I love everything romantic and Disney princess-inspired, there’s an adventurous, edgier side of me that I love tapping into. Pirates of the Caribbean: The Curse of the Black Pearl is my all-time favourite movie—I saw it seven times in theatres during its first week! No other film has influenced my acting journey more. The epic love story, the adventure, the humour, and that unforgettable score completely drew me in. When I moved to LA to pursue acting, I even took up sword fighting because of it. “He’s a Pirate” song by Geoff Zanelli, Hans Zimmer, and Klaus Badelt, isn’t just my ringtone—it’s the song I’d want playing every time I walk into a room. No matter how often I hear it, it still sends me on a journey.

Ashley Seal – Podcast

Listen to; “Chasing The Lymelight,” a captivating five-part documentary series offering an intimate glimpse into the life of an actor as she navigates through the highs and lows of the entertainment industry. This fly-on-the-wall reality show-style podcast captures the essence of her journey, showcasing the challenges faced, the victories celebrated, and the lessons learned along the way.

Ashley Seal – Passion

Acting is more than just a career for me—it’s a calling. And that calling doesn’t stop when I leave the stage or step off set. One of the greatest joys in my life is helping other actors grow into the professionals they’re meant to be. That’s why I created “Acting With Ash”—a space where aspiring and working actors can receive personalised virtual coaching, mentorship, and guidance rooted in real industry experience and deep care for the whole person.

COACHING

When I’m not performing, I work one-on-one with actors of all ages, coaching them through auditions, helping them define their unique brand, and guiding them to market themselves as professionals in this ever-evolving entertainment world. My current roster ranges from 11 to 52 years old, proving that there’s no age limit to pursuing your passion. 

I believe acting is a business, and it’s crucial to approach it with strategy, clarity, and confidence. When working with younger actors, I prioritise involving their parents—helping them understand and navigate their child’s opportunities in a way that keeps the experience both safe and fun.

FLEXIBILITY

I share the lessons I’ve learned from my journey, including early missteps and industry successes, with my clients to help them progress faster, stronger, and with fewer unnecessary obstacles along the way.

Flexibility is key in this industry, so all of my coaching is offered virtually, making it accessible no matter where you’re located. When convenient, I also like to offer in-person sessions. No matter the format, my mission is to show up for my clients with genuine support, practical tools, and industry insight that make a real difference.

Ashley Seal – Coaching

ACTING WITH ASH

But Acting With Ash isn’t just about skill-building. It’s about rising together. I create a space where actors can show up fully—not just as professionals but as people. This industry can be very demanding, and it can take a heavy emotional toll.

My sessions are created to be safe and supportive environments where people can express their true selves, even the parts that feel tired, uncertain, or hurt. I care deeply about my clients’ mental health and prioritise providing coaching and meaningful support. Whether someone needs guidance in dealing with rejection, finding new motivation, or simply reconnecting with themselves during a period of doubt, I’m here to uplift and encourage them.

NETWORKING

I also believe in the power of community. Whether it’s through referrals, networking opportunities, or just having someone in your corner who knows the terrain, I’m committed to helping my roster build the kind of career that’s not only successful but sustainable. 

At the end of the day, this isn’t just about landing the next role. It’s about building a life you love, surrounded by people who believe in you, guide you, and cheer you on every step of the way.

CAREER

If you’re an actor looking for a coach, I’d be honoured to help you build your career, protect your spirit, and celebrate every single win.

IMDB

WEBSITE

ACTING WITH ASH

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